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Making the Leap: Survey of "Mompreneurs" Shows Running a Business Less Daunting than Starting ItPicMonkey, a leading cloud-based image editing and design platform, today announced the results of a third-party survey which reveal that starting and running a business could be less difficult than aspiring mom entrepreneurs - or 'mompreneurs' may think. Although four out of every ten businesses in the United States are owned by women, many aspiring mompreneurs are held back from launching their own businesses, due to perceived challenges such as lack of time and financial risk. The survey probed the reasons why women start their own businesses, the key challenges they face, and the benefits of being a mompreneur. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190822005172/en/ Mom entrepreneurs feel held back by obstacles, but those who have taken the leap and started their own businesses are glad they did. (Graphic: Business Wire) With responses from more than 1,000 working moms - half who have already started their own businesses (doers) and half who want to (dreamers) - the survey revealed disparities in attitudes between dreamers and doers, and variations by age cohort:
Respondents were uniform in describing the advantages of being a mompreneur, with financial freedom rating highest, followed by the benefit of having to focus on their own goals and ambitions, and cultivating valuable skills to pass along to their children. A copy of the complete survey findings can be found here. The Mompreneur Survey comes on the heels of PicMonkey's release of real-time collaboration features, which empower people to access, edit simultaneously, and leave comments directly on shared files and designs. With visuals shared in one central location, PicMonkey's collaboration features eliminate the traditional pain, cost, and added steps of using multiple applications to design, provide feedback, and store files. For more information, visit PicMonkey.com and connect with us on Facebook, Twitter and Instagram. About PicMonkey PicMonkey is built for people and businesses to create stunning visuals for social media, digital marketing, advertising, and beyond. PicMonkey's continually-refreshed library of effects, graphics, templates, and fonts, plus a resource center with tips and tutorials, makes content creation easy and inspiring. With headquarters in Seattle, Washington, privately-held PicMonkey is backed by Spectrum (News - Alert) Equity. Survey methodology: The survey was conducted by independent research firm Sapio, and queried opinions from over 1,000 mompreneurs and aspiring mompreneurs nationally in August of 2019. View source version on businesswire.com: https://www.businesswire.com/news/home/20190822005172/en/ |