TMCnet News
Kelley Blue Book Eases Car-Buying Process with Instant Cash Offer Tool EnhancementsIRVINE, Calif., Sept. 18, 2019 /PRNewswire/ -- Kelley Blue Book is making the trade-in and car-buying process more transparent and efficient for both consumers and dealers with the launch of its newly redesigned Instant Cash Offer consumer experience and updated Instant Cash Offer Dealer Admin Tool. Both enhancements provide a modernized look and feel to create a more seamless and enjoyable online-to-in-store car-shopping experience for both sides of the transaction. The all-new Instant Cash Offer consumer experience further strengthens the already popular tool, which boasted a 41 percent year-over-year increase in the number of offers generated in 2018. Using Kelley Blue Book's industry-leading valuation data, the tool enables car owners to receive a valid cash or trade-in offer from a dealer on their current vehicle by entering details online, as well as locate and identify the Kelley Blue Book Fair Purchase Price for their desired replacement vehicle. Updates to the Kelley Blue Book Instant Cash Offer consumer experience include:
The newly enhanced Instant Cash Offer Dealer Admin Tool allows dealers to better manage offers, strategically organize multiple vehicle searches through a more efficient layout, easily track offer status and next steps, and most importantly, provide a new side-by-side offer assessment page, enabling dealers to show customers any updates made to their original offer after their on-site interactive walk-around. In today's technology-enhanced market, consumers want a fast and easy path to get the information they need to make confident decisions. he new Instant Cash Offer consumer experience enhancements improve consumer experience and allow dealers to create, structure, and negotiate more transparent, efficient deals for all parties involved. "When it comes to selling or trading in a vehicle, dealers and consumers ultimately want a fast, hassle-free process to reach terms where everyone receives a quality deal," said Colin MacGillivray, vice president and general manager of Kelley Blue Book Dealer Solutions. "The modernized Kelley Blue Book Instant Cash Offer consumer experience and Dealer Admin Tool create a more transparent, streamlined and accessible experience during the complex car-buying process." To learn more about Kelley Blue Book's Instant Cash Offer, or receive an Instant Cash Offer demonstration, visit www.b2b.kbb.com. For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com). About Kelley Blue Book (www.kbb.com) About Cox Automotive
View original content to download multimedia:http://www.prnewswire.com/news-releases/kelley-blue-book-eases-car-buying-process-with-instant-cash-offer-tool-enhancements-300920265.html SOURCE Kelley Blue Book |