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RV Trader Sets Traffic & Dealer Lead Records, Releases Exclusive New Market DataNORFOLK, Va., Nov. 12, 2019 /PRNewswire/ -- RV Trader, the #1 online marketplace for RV shoppers, hit new milestones in search traffic and dealer connections in October with more than 4.6 million site visits and nearly 387,000 emails, phone calls, map-to-dealership searches and website referrals generated directly from RV Trader listings. The numbers represent a 4% increase in shopper traffic, equating to 40,000 additional buyers, and a 323% surge in consumer-to-dealer connections compared to October 2018, generating more sales opportunities for dealers than any competitive source. That record-setting performance coincides with the release of a new RV Trader report that provides valuable insights for dealers seeking to optimize business in today's changing RV landscape. The report, RV Buyer Trends: Who's Buying and How Can You Capture Their Attention, is based on a survey of more than 2,000 consumers who shopped for an RV in the past two years. Key findings include:
The survey also documented extensive details about the path to purchase, including the predominant role played by online research, information that RV shoppers want to see in online listings, and expected response times and communication preferences when interacting with dealers. The full surve report, available at https://rvtradermediakit.com/rv-consumer-trends-whitepaper/, also provides recommended sales, marketing and operational strategies that leverage these and other survey findings to help dealers build visibility and customer engagement. "The strong growth in RV Trader traffic and dealer inquiries over the past nine months is clear evidence that consumers are still actively shopping for RVs despite the recent downturn in RV shipments and sales. It also shows that RV Trader is their go-to source for information as well as an essential lead generator for dealerships," said Paige Bouma, Vice President for Trader Interactive's Recreational Brands including RV Trader. "Our RV Buyer Trends whitepaper provides detailed information for dealers who want an in-depth understanding of the modern RV consumer, and it also supplies a roadmap for navigating today's shifting RV market in order to attract, engage and influence both buyers and renters." Bouma will be discussing how the RV Trader survey findings and industry insights can help dealers take advantage of the growing popularity of RV rentals in The Rise of the RV Renter: Tapping into the Newest Revenue Stream, her presentation at 2 pm Wednesday, Nov. 13, at the RVDA conference in Las Vegas. The complete schedule of RVDA educational sessions is posted here. About RV Trader About Trader Interactive View original content:http://www.prnewswire.com/news-releases/rv-trader-sets-traffic--dealer-lead-records-releases-exclusive-new-market-data-300956545.html SOURCE RV Trader |