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Ravel by CF Presents: CF BROWSE Beta Digital Shopping App Available Exclusively at CF Toronto Eaton CentreCF BROWSE app enables brick and mobile retail by connecting shoppers with special offers and product searches at North America's busiest shopping centre TORONTO, Nov. 13, 2019 /CNW/ - Just in time for the holiday shopping season, Cadillac Fairview today launched a powerful new shopping app called CF Browse, available in beta form exclusively at CF Toronto Eaton Centre. "At Cadillac Fairview, we believe that building great digital and physical experiences is at the heart of our business, and we're pleased to introduce CF Browse, an app that brings the power of our digital strategy to shoppers' mobile phones," said Jose Ribau, Executive Vice President, Digital & Innovation, Cadillac Fairview. "Our focus is on delivering experiences that give our shoppers inspiration and efficiency, and we believe CF Browse will help us achieve both goals." CF Browse enables shoppers to interact with the mall through the convenience of their mobile device by enabling product searches by brand, retailer, item, or keyword, straightforward navigation of the mall, as well as access to special retailer offers and promotions that can be redeemed in store. "The retail business is ever changing, and our customers are always trying to find ways to better connect with us. Through our partnership with Ravel by CF, we are able to tap in to the best combination of great physical spaces, and a new digital platform that helps us reach and connect with more clients," said Michael Krista, President, SoftMoc. "Through CF Browse, we're transforming the traditional rick and mortar experience to a brick and mobile one, bringing together our many retailers into one digital platform. Not only does this approach provide our shoppers with the opportunity to interact with the mall before their arrival, but CF Browse also provides added value to our retailers to reach a broader and digitally engaged shopper base," added Jose Ribau. CF Browse is currently being developed to support all CF shopping centres across Canada for a future release in 2020. Consumers can download CF Browse in beta for CF Toronto Eaton Centre, in the App Store: https://apps.apple.com/ca/app/cf-browse-search-save-shop/id1460186265, and in the Google Play store: https://play.google.com/store/apps/details?id=com.cadillacfairview.browse&hl=en. For more information on Ravel by CF, please visit cadillacfairview.com. About Cadillac Fairview Valued at around $32 billion, the Canadian portfolio includes over 37 million square feet of leasable space at 70 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval. About Ravel by CF SOURCE Cadillac Fairview Corporation Limited |