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Wings Financial Credit Union names Preston Kelly as AORWings Financial Credit Union, one of the largest credit unions in the country, has named Preston Kelly its agency of record, tasking the Minnesota-based agency with helping showcase the good financial services it provides to members to a wider audience. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191113005705/en/ Good Wins (Photo: Preston Kelly) Founded in 1938, Wings has grown tremendously over the past five years from $4 billion to nearly $5.5 billion in assets by offering outstanding value and service to its nearly 300,000 members. In addition, it has won the Star Tribune's Top 150 Places to Work every year for the last seven years. Their focus to treating both members and employees with respect struck a chord with Preston Kelly leadership. "We repositioned Preston Kelly earlier this year to focus on our belief that Good Wins," said Preston Kelly CEO Jennifer Spire. "With the good, sound financial opportunities that Wings provides to their members, they elegantly encapsulate this new positioning and uniquely stand out in the financial category." Wings chose Preston Kelly as its agency of record primarily because of its focus on discovering a brand's authentic purpose and emotionally engaging consumers with work driven by its new Good Wings philosophy. "Preston Kelly's Good Brands Index appealed to us as a new way of looking at our business," said Brent Andersen, VP, Marketing, for Wings. "They take an approach to their strategic and creative work that is rooted deeply i research and focused on the consumers we serve. That, and the fact that they dug deeply into what our prospective members were thinking about and looking for, made them the clear choice for our next steps forward." Wings and Preston Kelly are first collaborating to update their marketing strategies and creative campaigns to better align with the credit union's ethos of providing sound financial opportunities for its members.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20191113005705/en/ |