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True Influence® Launches InsightBase® 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales CampaignsPRINCETON, N.J., Dec. 10, 2019 /PRNewswire/ -- True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand generation and sales efforts across a diverse range of solutions, allowing them to get a complete picture of the sales funnel and maximize ROI. This new version of the award-winning solution provides users with automatic account creation, eliminating the need to manually upload or download account information, saving valuable time. Additionally, the buying group intent intelligence has been bolstered by allowing users to view more information on specific buying groups, including who the buying groups are missing as well as any spiking activity within groups. This buying group information is now included in email alerts sent directly to the specified sales and marketing professionals. "The new features in InsightBase 4.2 really elevate the solution to a new level, making the process more automated for marketing and sales teams to quickly gain insight into their target buying groups," said Brian Giese, CEO, True Influence. "Our goal is to streamline the marketing and sales process as much as possible to help make B2B marketing organizations successful and profitable." With increased security compliance and more power to improve marketing campaigns, InsightBase 4.2 combines the power of True Influence's award-winning advanced marketing intelligence solution with content syndication from the company's PersonaBase™ and a steady flow of demand generation from ActiveBase®. By integrating marketing campaigns in one place, results are easily measured while decreasing costs. For enhanced efficiency, email alerts notify users when campaigns are available in InsightBase 4.2. InsightBase 4.2 now supports bi-directional data itegration with Marketo, as well as other leading CRM platforms. InsightBase 4.2 works with these other solutions by dynamically updating its intent monitoring and contact delivery to synch with any changes in coverage maps and sales representative assignments. Sales teams will know which of their accounts are in-market based upon individual and buying group intent activity with relevant topics. This new solution gives buying group insights for revenue-driven sales and marketing by organizing ideal customer personas into buying groups across any account list, target audience, or active demand segment. InsightBase 4.2 analyzes coverage levels by persona, helping to optimize database enrichment efforts. And it tracks purchase intent and engagement at both the persona and buying group level, across all accounts and target audiences. "Being able to accurately identify the intent of your target customers is the key to being successful as a marketing and sales organization," said Kerry Cunningham, senior research director at SiriusDecisions. "Any tool that streamlines this process can save the organization time and quickly increase a company's revenue." The intelligence from InsightBase 4.2 allows users to:
About True Influence Founded in 2008, True Influence is a demand generation company that accelerates B2B sales revenue. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies that include well-established blue-chip brands like IBM, Microsoft and Cisco. Our innovation has garnered us the 2019 MarTech Breakthrough Award for Best Influencer Marketing Management Platform, the 2019 B2B Innovator Awards for C-Suite Strategy and People's Choice, and the 2019 RELE Award for Sales Enablement. For more information visit True Influence online at https://trueinfluence.com or follow us on Facebook, LinkedIn or Twitter. Media contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/true-influence-launches-insightbase-4-2--providing-robust-single-user-interface-for-consolidated-intent-driven-marketing-and-sales-campaigns-300972050.html SOURCE True Influence |