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Framework Introduces Keep App Designed for Aspiring Homebuyers and HomeownersBOSTON, Jan. 22, 2020 /PRNewswire/ -- Framework® today unveiled Keep Home™, the first independent mobile app dedicated to empowering first-time and first-generation homebuyers through the entire homeownership journey. Free for iOS and Android, the app includes courses, budgeting tools, checklists and more to help overwhelmed consumers navigate the stressful, complex and life-changing process of buying and maintaining a home. The Keep Home app is backed by a web-based platform (www.keephome.com) that offers the same rich information, tools and support in an equally user-centric format. "Everyone deserves the opportunity to own a home, including those for whom homeownership has been historically and systematically held out of reach," said Danielle Samalin, CEO of Framework. "Keep is dedicated to supporting all consumers as they seek, buy and maintain a ome—building long term financial security for their future." Keep is unique in that it was created by an independent, mission-driven social enterprise—Framework®. Owned by two leading nonprofits in the affordable housing space, Framework has provided innovative education to more than 600,000 first-time and first-generation homeowners through partnerships with nonprofit organizations and lenders. Unlike other real estate apps, Keep does not drive users toward a specific financial transaction. Instead, it focuses solely on supporting prospective homebuyers and homeowners. Keep also provides homebuying and homeownership features in one place, rather than segregating them among different apps, which is the common approach. Keep incorporates course content, technology tools, and personalized human-to-human guidance to help users navigate homeownership, from budgeting, finding a real estate agent, making an offer, and preparing for closing through moving, maintenance and repairs, managing contractors, organizing warranties, and much more. Keep also translates terms that often stump consumers, such as escrow, or amortization into language that is easily understood. Confidence and security
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