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Apex Clearing Releases Q4 'Millennial 100' Stock Pulse ReportDALLAS, Jan. 23, 2020 /PRNewswire/ -- Apex Clearing, the custody and clearing engine powering the future of wealth management, has released its Q4 2019 Apex Millennial 100 report, an analysis of the top 100 stocks owned by millennial investors using Apex partner applications as of December 31, 2019. A part of the firm's broader "Next Investor Outlook" series, which uses data collected from Apex partners to develop an understanding of the modern investor, the Q4 Apex Next Investor Outlook https://go.apexclearing.com/apex-next-investor-outlook-q42019-infographic focuses specifically on the distinctive behavior of the millennial investor. According to Pew Research Center, millennials are projected to become the largest living adult generation, which has major implications for how, when and why financial services are consumed now and in the future. The Q4 Millennial 100 report analyzed more than 734,000 investment accounts owned by US-based investors with an average age of 31 years and three months and found some notable patterns that differentiate their investing behavior from that of other generations. "It's been exciting to see how millennial's investing habits have shifted over the past year," said Bill Capuzzi, CEO of Apex Clearing. "From responding to key market moves, showing a keen interest in recent IPOs, and investing based on their values, millennials have proved to be a unique audience differing from their generational counterparts. We're looking forward to continuing this series in 2020 and putting even more detailed information in the hands of the financial services sector as they advise millennials on how to better manage their overall financial wellness." Some trending stock themes in the Q4 Apex Millennial 100 include:
Other generations also support the latest and greatest—but not to the same extent as millennials. For example, Roku ranks #26 for millennial investors but comes in as #45 for boomers and #89 for the silent generation. A similar pattern is seen with quare, which ranks #21 for millennials but doesn't even crack the top 100 for the silent generation.
The Apex Millennial 100 also prominently features incumbent streaming players, including Netflix (#8), Amazon via Prime Video (#2) and Alphabet via Google's YouTube (#12), as well as Roku (#26), a producer of streaming players and smart TVs.
Speaking of disruption, millennials haven't forgotten about the newer wave of payment technology companies, with Square ranking #21 and PayPal #32. In fact, millennials are significantly more invested in these pioneering companies than boomers or the silent generation. "If you review the findings of our Next Investor Outlook quarterly reports, one thing is for certain – millennials are investing in the future," said Hannah Shaw Grove, Chief Marketing Officer of Apex Clearing. "Based on what we've seen in their top holdings, their fingers are always on the pulse of tech trends, innovation, and those companies which are in a position to influence the way we live and conduct business, and this quarter was no exception." To see the complete list of 100 stocks, click here. About Apex Clearing Corporation Apex Clearing's fully integrated, customized solutions allow registered investment advisors (RIAs), digital advisors, fintech firms, broker-dealers and full-service firms to reach more investors and deliver the seamless digital experiences consumers expect. Founded in 2012 and based in Dallas – with offices in New York City, Chicago and Portland, Oregon – Apex Clearing Corporation is registered with the SEC, a member of FINRA and a participant in SIPC. For more information, visit the Apex Clearing website, and follow the company on Instagram, LinkedIn, and Twitter. Media Inquiries: 1 https://www.barrons.com/articles/disney-streaming-wars-subscriber-growth-51577988196 View original content to download multimedia:http://www.prnewswire.com/news-releases/apex-clearing-releases-q4-millennial-100-stock-pulse-report-300992101.html SOURCE Apex Clearing |