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New Survey From BlueToad Illustrates Changing Magazine Habits Due to COVID-19ORLANDO, Fla., March 30, 2020 (GLOBE NEWSWIRE) -- A new survey from BlueToad, a leading content experience platform, illustrates consumers’ changing magazine habits due to concerns surrounding COVID-19. As consumers are self-isolating and looking to their trusted brands for content, this survey highlights their concerns with receiving mail and deliveries and a burgeoning demand for digital content. The survey looked at people’s habits when it comes to magazines and how those habits have changed since the spread of COVID-19 and the start of social distancing. Highlights of the survey include:
This data builds on a recent BlueToad survey conducted in mid-February that revealed 75% of people already read magazines digitally, with 42% saying they read digital magazines once a week to a few times a week. This data confirms consumer interest in digital magazines before the spread of COVID-19 and, when combined with the latest survey results, demonstrates that demand for digital might be at an all-time high as people are practicing social distancing. “Consumers have been reading digital content for quite some time now, but the increase in demand at the moment is a huge opportunity for publishers to leverage digital tools to connect with readers,” said DeHart. “People want to hear from the brands they trust, and in order to reach readers, publishers need to turn to digital platforms that can better distribute their content and allow them to connect with readers. With social distancing curtailing physical interaction, ‘digital distance’ may turn out to be the closest connection between publishers and their readers.” For more information on BlueToad, please visit www.bluetoad.com. About BlueToad Media Contact: |