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Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics for Frictionless Authentication and Identity VerificationPALO ALTO, Calif., June 02, 2020 (GLOBE NEWSWIRE) -- Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a private digital identity. In 2019, 93% of all mobile transactions (1.7 billion in total, across 20 countries) were found to be fraudulent. As the volume of mobile transactions continues to grow rapidly with the global mobile payments market reaching $4.7 trillion by 2025, fraudsters remain eager to capitalize. With fraud techniques continually evolving, existing static solutions such as passwords and knowledge questions are unable to provide users with a private and frictionless experience. Incognia location behavioral biometrics provides a new frictionless weapon for enhanced fraud detection and prevention. “The phone is the new keyboard for conducting digital transactions; the bad guys know it and they’re after our privacy with the intent to commit fraud,” said Jay Bretzmann, Research Director at IDC. “Incognia’s Anti-Fraud Solution is the tool mobile banking, fintech, and retail solution developers need to seriously combat mobile fraud and keep users secure. Dynamic, adaptive technology like Incognia’s location behavioral biometrics will help smell the rats and ferret out the attackers before damage is done.” Incognia’s proprietary location technology uses network signals from GPS, Wi-Fi and Bluetooth along with on-device signals to identify precise location without capturing any PII. By building an anonymous location behavioral pattern, unique for each user, Incognia provides a private identity that is dynamic and adaptive. Key features of the Incognia Anti-Fraud Mobile SDK include:
“The U.S. needs a privacy-first solution to combat mobile fraud,” said Andre Ferraz, CEO and Founder of Incognia. “With the Incognia SDK, our customers can reduce fraud through the use of location behavioral biometrics, provide a secure frictionless experience for their users and above all, protect their users' privacy. By using Incognia, companies will operate more securely at a lower risk while ensuring their customers are protected every step of the way. Our team has the expertise and talent to help the mobile commerce and baking market keep their valued customers secure at all times.” The new solution comes as Incognia welcomes Paula Skokowski into the role of Chief Marketing Officer. Skokowski brings more than 20 years of experience launching startups, pioneering technology products and scaling companies. She has worked with top companies including Yubico, Shape Security and Accellion, where she demonstrated leadership in go-to-market strategy, product definition and development, marketing and sales enablement. Incognia products are available now. To get started, request access to the SDK at www.incognia.com About Incognia Incognia is privately held and headquartered in Palo Alto, California with teams in New York and Brazil. Stay connected and follow Incognia on Twitter and LinkedIn. Media Contact A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/14480b93-c195-4b19-955c-942f505fb934 |