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eCommerce Purchase Volumes Triple in Last Three MonthsCHICAGO, June 02, 2020 (GLOBE NEWSWIRE) -- PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today. The June edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer activity across more than 1.5MM review product pages from the websites of more than 1,200 brands over the past three months. It reveals:
Carol Krakowski - Director, Insights at PowerReviews, states: “Purchase volumes continue to consistently be at around three times pre-pandemic levels. They did not significantly decrease or increase since last month’s snapshot report. This implies normalization in the market. It’ll be very interesting to see how much of this holds once stores reopen.” “Consumers continue to rely on ratings and review content to justify purchase decisions, providing the validation and social proof necessary to drive sales. Review engagement among purchases is now at around 70% higher than more typical times and total review engagement has steadily increased in the last three months.” PowerReviews will be hosting a webinar on Thursday June 11th offering a deepdive into these findings. Read the full research findings on the PowerReviews blog. Research Methodology FURTHER INQUIRIES ABOUT POWERREVIEWS PowerReviews (PowerReviews.com) is a software and data company that works with 1000+ leading brands and retailers to bring authenticity and transparency to commerce. The PowerReviews Customer Content Platform has four solutions that help our customers collect and manage customer-generated content to improve the product and customer experience across the customer journey. We help clients meet the evolving need for social proof, accelerating the path to purchase and brand advocacy. PowerReviews is known for innovation, consultative partnership, and actionable insights, supported by our open platform and approach. Our dedicated team of experts provides thoughtful analysis and turn-key service. PowerReviews is headquartered in Chicago, IL, USA. Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4149172d-34a7-4c19-8a3a-affa96f715fb https://www.globenewswire.com/NewsRoom/AttachmentNg/335971de-5816-485a-a6d0-a2ad7607a637 |