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Silvur Launches New Retirement Normal Campaign to Help Baby Boomers Thrive Through Retirement and Meet New Post-COVID GoalsSilvur, the first and only app dedicated to helping Baby Boomers reach their retirement goals, has launched 'New Retirement Normal' -- a campaign that aims to help Americans who are nearing or living in retirement reimagine their hopes and dreams in light of the turbulence brought on by the COVD-19 pandemic. As the pandemic has both forced and inspired the reconsideration of many things, from how we live, to how we work, to how we have fun, and more, there are few aspects of our lives that have not been touched by this moment of reflection and recalibration. With 'New Retirement Normal,' Silvur aims to inspire a new worldview that favors connection and meaningful experiences, providing its users with the tools to live out their most active and dynamic depiction of retirement yet. In a survey of 1,000 Americans, data shows that Boomers are optimistic and eager to live their best retirement lives post-COVID. Results show that:
In addition to these goals, survey results showed that this generation is increasingly embracing digital technology in an effort to stay connected and educated during COVID, busting myths that this generation isn't tech savvy. More than 65% of Boomers shared that they saw a doctor virtually during quarantine, while more than 20% engaged with online learning. This group has also been active using apps from social media (60.5%) to streaming (44%) to banking (31.4%). With Silvur's 'New Retirement Normal,' users can quickly assess where they stand through Silvur's new Retirement Score which predicts how long their money will last in retirement. Now through the end of the year, users will also have the chance to win more than $100,000 that can be used to meet their new and improved retirement goals. Once the app is downloaded, users will be guided through a set of checklists that will help make their retirement savings more resilient, dynamic, and flexible. Checklist topics range from navigating key retirement financial decisions, Medicare and prescription drug costs, home refinancing and downsizing, travelling post COVID-19, and more. Each time a user completes an item on their checklist, they will be automatically entered to win one of over 500 prizes. All users will also have access to discounts from new marketplace brand partners including storage on-demand provider MakeSpace, road trip planner Roadtrippers.com, and Skillshare to foster lifelong learning. Silvur is currently available for download on iOS in the Apple (News - Alert) App Store. Learn more about Silvur at www.silvur.com and the New Retirement Normal Campaign at https://www.silvur.com/retirement-score-lock/. ABOUT SILVUR Silvur is the first and only app dedicated to helping Baby Boomers reach their retirement goals. Silvur's all-in-one app provides a modern, simple way to help people understand retirement finances and work towards post-retirement goals, while most importantly helping them make the smartest decisions to use and extend their hard earned savings. With a suite of interactive tools, money-saving advice, and timely content, Silvur offers personalized projections based on current income, spending, assets, and account balances. Additionally, Silvur helps extend retirees' savings with its Silvur Marketplace that offers cash back on everyday purchases so they can save more money for their goals. The App Silvur was built by our parent company Kindur, recently recognized on the 2020 Forbes Fintech 50 list. For additional information, please visit www.silvur.com View source version on businesswire.com: https://www.businesswire.com/news/home/20200701005031/en/ |