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Amazon Project Zero Launches in Seven New CountriesToday, Amazon (NASDAQ: AMZN) announced the expansion of Project Zero to seven new countries - Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the UAE - making it available in 17 countries where Amazon has a store. Project Zero combines Amazon's advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property so we can together drive counterfeits to zero. Launched in 2019, Project Zero builds on Amazon's long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon. Over 10,000 brands - from large, global brands to emerging entrepreneurs including Arduino, BMW, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo, and Veet - have already enrolled in Project Zero. "Amazon is committed to protecting our customers and the brands we collaborate with worldwide," said Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support. "Project Zero has been a leap forward in protecting brands, especially for those that use all three of its components." BMW, one of the world's leading automotive brands with a portfolio of global trademarks, said: "Project Zero has been a very easy and effective tool at protecting BMW on Amazon. We are very appreciative of the tools Amazon has built to enable us to protect our brand." "We are excited to see that Project Zero is expanding into the new marketplaces," said Adrienne McNicholas, Co-Founder and CEO of Food Huggers. "The program has already had a very positive impact on our enforcement efforts and we are glad to see Amazon's continued commitment to protecting our brand across the world." Brands that are enrolled in Amazon Project Zero and already have a trademark enrolled in one of the newly launched countries will automatically be able to use Project Zero in these additional stores. New brands can learn more about and enroll in Amazon Project Zero at: www.ProjectZero.com. Project Zero uses three key components to protect and empower brands:
About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews. View source version on businesswire.com: https://www.businesswire.com/news/home/20200810005817/en/ |