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Alexander Group Survey Reveals Sales Compensation Plans Changing in 2021COVID-19 had a disparate impact on revenue performance with some industry sectors suffering significant revenue declines, while others met their sales forecast, and a surprising few accelerated revenue performance, according to the results in the Alexander Group's 2021 Sales Compensation Trends Survey. One of the most notable findings is that for the first time in the survey's 19-year history, 100% of the survey participants plan to make changes to their next fiscal year incentive program. The survey, which published in January, featured 109 participants. "Sales departments were upended by the pandemic, but it gave revenue leaders an opportunity to reexamine go-to-customer strategies and the support programs such as sales compensation," said David Cichelli, survey editor and revenue growth advisor of the Alexander Group. Other Noteworthy Highlights
About Alexander Group The Alexander Group provides revenue growth consulting services to the world's leading sales, marketing and service organizations. Founded in 1985, Alexander Group combines deep experience, proven methodologies and data-driven insights to help revenue leaders anticipate change, align their go-to-customer resources with company goals and make better informed decisions with one goal in mind-to grow revenue. The Alexander Group has offices in Atlanta, Chicago, London, New York, San Francisco, São Paulo, Scottsdale and Vero Beach.
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