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Cloudinary's Third State of Visual Media Report: Pandemic Accelerates Demand for Visual-first Experiences While Early Adopters Reap the Benefits of AICloudinary, the media experience platform for many of the world's top brands, today launched its third State of Visual Media report*. The report, which analyzed data from more than 670 global customer brands, revealed a substantial increase in images and video content publishing during the pandemic. For example, video views nearly doubled and video bandwidth grew almost 140% in Q2 2020, when the pandemic first began. At the same time, brands are just scratching the surface when it comes to harnessing the power of new approaches like applying AI, using next-gen image and video formats, and optimizing visual media for private messaging, or "microbrowser" environments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210928005706/en/ Cloudinary's 2021 State of Visual Media Report (Graphic: Business Wire) Key findings from the 2021 State of Visual Media Report include:
Brands can learn from forerunners in 'visual literacy' by reading the case studies and tips in the report, now available here and by learning from leading brands such as Apartment Therapy, Lastminute.com, Minted and Mediavine at Cloudinary's free, virtual ImageCon conference next month October 19-20, 2021. * Methodology The data analyzed for Cloudinary's State of Visual Media report comprises engagement patterns during December 2019 through April of 2021 across more than 670 Cloudinary customers, spanning more than a dozen vertical industries and a representative sampling of over 80 billion transactions per month. About Cloudinary Cloudinary's mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and more than 8,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian (News - Alert), Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210928005706/en/ |