CSG Ascendon Digital Services Platform Launched to Shake Up Digital Services
March 03, 2015
Digital service providers (DSPs) are standing at something of a crossroads. There has never been so much interest in digital services from a variety of different users; everyone from console gamers to the mobile workforce and beyond has at least some interest in goods and services that never had a physical form. But providing these things to users comes with some issues as well, and that's where CSG International's new release, the CSG Ascendon, looks to step in and help with the growing interest.
The CSG Ascendon system is a complete digital services platform that allows communications service providers (CSPs) not only the means to offer a variety of purely digital services—ranging from the standard media offerings like movies and music to games and even home security measures—but also the means to monetize these offerings and recoup some of the investment required to put same in place. With CSG Ascendon, providers can take advantage of several current technologies assembled in such a fashion as to quickly provide the services that subscribers want, but without having to alter much of the infrastructure currently in place.
Indeed, CSG Ascendon, according to reports, is specifically designed to be put to use with current systems, helping to ensure that the new monetization and delivery systems can be put to use without having to make many changes. Thanks to CSG's experience with software-as-a-service (SaaS (News - Alert)) systems, CSG can better offer a tool that keeps operating costs inexpensive and allows providers to make the most out of these digital services. CSG has already been seen working with several major content providers, including Cineplex Entertainment, ESPN (News - Alert), Sony Pictures Home Entertainment, and XFINITY On Campus.
Ascendon also offers other services that round out the package known as CSG Content Direct, designed to support digital service operations at various stages of the process. The Evolved Customer build, for example, is geared toward allowing new customer relationships across different devices and payment systems, while the Digital Commerce system offers order management tools and the like for digital products. The Network Commerce system allows for new ways to put current network provider assets to work with charging and network control tools, and Business Transformation allows a DSP that wants to get more into digital services to do so while maintaining the current lineup of services.
Ascendon seems to have put out the right tool for the right time. As more and more of our lives are digital-based, so too does our demand for digital goods and services climb. Books are increasingly found in e-book form, and some of our favorite new television series have never been seen outside of the Internet. Throw in games and apps and other such things for the mobile workforce, the console gamer, and regular people who are a part of the rise of tablets and smartphones and it becomes clear that having a stake in the digital services market is just a smart idea, all told. But providing digital services isn't always easy, as not only do the services have to be on hand, but so too do ways to pay for same. That's where Ascendon can really clean up, essentially selling shovels in the midst of a gold rush.
CSG Ascendon should ultimately prove a success, offering a quick and simple way for CSPs to offer the things that users increasingly want, and in a fashion that doesn't require a lot of change on the CSPs' part. Only time will tell just how well it works, of course, but this is a system that stepped into the right place at the right time, and that should be a recipe for success.
Edited by Maurice Nagle
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