APIs Provide Monetization Opportunities for Travel Providers
July 09, 2015
The use of APIs is not necessarily a new thing. What exactly is an API and how have we been using them? The technical definition of an API is as thus: it stands for application programming interface. They are tools upon which to build software. Think of it this way – when you receive an email to connect to a meeting event, there’s an API running in the background that allows you to add it to your calendar.
Why are APIs good for business? They can help improve customer reach or increase Web traffic, and they offer serious processing power for business intelligence.
According to Web publication tnooz, APIs are a boon for the travel industry, specifically push APIs. Push notification is the delivery of information from a software application to a computing device without a specific request from the client. Airlines can send push notifications to customers reminding them to print a boarding pass, or that their flight is delayed. Travel providers can also use this method to send out special deals to customers.
Travel providers gain even better traction with APIs by providing the latest data on weather reports from Weather.com, or currency. Flights from a travel provider could offer all the answers your customer needs without having to wait in line to talk to a representative.
The API benefit here is providing up to the minute, ‘live’ data without the need for hours of research and writing of fixed copy.
This is also a great tool for grabbing customers on an opt-in basis.
APIs can lead to faster time-to-market for new product and service development, open up new market channels, and ensure that any one organizational process does not create bottlenecks in the business’ workflow. Also, by sorting how customers opt-in, gaining consent has never been easier.
It’s evident that providers of all types, not just those in the travel industry, could use the positive results that come with API implementation. Businesses can further improve customer satisfaction with more touch points and richer service features via API-enabled apps.
Edited by Maurice Nagle
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