New API Helps with Network Mashups
September 04, 2015
The foundation of the fourth wave of digital services is mash-ups between traditional, native network services like voice and texting, along with cool and useful app functionality. ADTRAN (News - Alert) hopes to help service providers and organizations create these mashups with its new open API for service orchestration, customization and analytics.
Service providers are challenged by the complexity associated with implementing, scaling and creating customized services that address individual customer demands. Wi-Fi solution vendors often offer some API functions such as presence and guest access, and broadband providers are starting to move toward APIs for their software-defined networking projects. What ADTRAN brings to the table is a fully open API that supports flexible service automation, service orchestration and analytics for better network utilization.
“We are helping our customers create a flexible networking environment in order to boost profit margins and reduce turn up time for new services,” noted Chris Thompson (News - Alert), director of product management for ADTRAN. “Differentiated network applications that can be layered on top of services like Wi-Fi, VoIP and Ethernet are playing a more fundamental role for businesses in every vertical across the world.”
What the API enables can be illustrated by the example of a college that recent used the API to create a device registration portal where students could easily register their wireless devices on the school’s network. This helped the school gain better insight into what devices are on the network, and that in turn helped them better provision bandwidth and network traffic.
The API by ADTRAN is an example of so-called fourth wave digital services, where the various digital components at the disposal of network providers are put together in new ways to bring value-added services to customers. Companies such as Comverse (News - Alert) are helping these providers generate new sources of revenue from these lifestyle services while traditional revenue streams are being met with commodification and/or stiff competition.
By mashing up digital services and serving them in new ways, operators can differentiate themselves with new service offerings while hedging against the pressures on their core services.
Edited by Maurice Nagle
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