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Office 365 is Microsoft’s (News - Alert) cloud-based suite that is implemented within offices all over the world. While the offering is not free, it is extremely cost-effective which leads many of Microsoft’s customers to fully believe in the motto, “You get what you pay for.”

On the surface, it seems that one’s preference for Google (News - Alert) Docs over Office 365 is simply a matter of price differentia, but some could argue that Google’s breakthrough development of its cloud-based services is the primary reason why Office 365 is out on the market today. And since Google Docs is constantly evolving, many of its users might be along for the ride because they have faith in Google’s ability to remain on the cutting edge of productivity services.

With that said, let’s look at how Microsoft is marketing Office 365. According to one source, its strong points are enterprise-class security and reliability, IT control and efficiency and user familiarity and productivity. These particular features Microsoft is powering  not only appeal to consumers who have been satisfied with Microsoft’s past productivity suites, but are also extremely enticing to new consumers who are looking to streamline overall business operations.

When comparing the two products, certain aspects found in Google Docs simply cannot compete with the software giant. According to another source, Google is definitely lacking on its presentation services, a service that Microsoft has nailed with its various renditions of PowerPoint and beyond.

Also, Google is renowned for its propensity to remain mysterious about what happens behind the curtain; whereas Microsoft has a slew of geeks that are well versed on specific services like Exchange, and are very communicative about them. However, since there are all types of tech connoisseurs emerging every day, there are always those with insightful speculations over the inner-workings of Google’s gigantic data centers which help the company continue to expand its customer base.

When looking for a cloud-based portfolio for your organization, it really comes down to which offering meets your individual needs.