Microsoft Partner CloudRoute Leverages the Benefit of the Name

By Rory J. Thompson
Web Editor

The power of the cloud seems to be growing ever stronger, and that’s a good thing for CloudRoute, a relatively new company created by veterans of the telecom, cloud services and IT industries. With a stated goal of “making business simple”, the company notes on its website that it uses 20-plus years of experience “to create a one-stop shop for cloud business application and service needs.”

The company recently announced it had earned the distinctive Silver Data Center competency certificate from Microsoft (News - Alert), demonstrating its ability to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment.

In the wake of that announcement David Byrd, CMO and EVP of sales at CloudRoute, sat down at the recent ITEXPO (News - Alert) in Ft. Lauderdale to speak with TMC Editorial Director Erik Linask about his company.

Byrd was first asked what it is CloudRoute does.

“Right now, our focus is to help SMBs solve their IT problems,” Byrd said. “We want to remove the complexity of all the various cloud applications that are out there; walk through those applications and then recommend the kinds of applications that can help [clients]. That’s what we do.”

He was also asked what kinds of challenges exist, if any, in convincing companies to move to the cloud.

“It’s interesting; we find businesses quickly embrace the idea of moving,” Byrd noted. “It’s an infrastructure element that really is not critical for them to have on premise. So we’ve been really pleased by the uptake.”

The talk then shifted to Microsoft, and what role the company’s “brand” plays in helping sway potential clients.

“It’s very important,” Byrd said. “Microsoft has been extremely supportive, [and] I have a great relationship with their marketing organization. Microsoft has migrated and improved their products year over year.” Byrd added that because of Microsoft’s popularity, he doesn’t have to ‘sell the product.’ “And that’s the exciting thing,” he added. “People understand and get the credibility of Microsoft behind their product.”

To see more of what David Byrd discussed with TMC’s (News - Alert) Erik Linask, check out the video below.