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Online Retail Spending Grew 15% in 3Q
(Multichannel Merchant Via Acquire Media NewsEdge) Digital measurement service comScore said that online retail
spending in the U.S. reached $41.9 billion for the quarter, up 15%
versus year ago. This represents the twelfth consecutive quarter of
positive year-over-year growth and eighth consecutive quarter of
double-digit growth.
While this is great overall news for ecommerce, digital
downloads paced the year-over-year growth. The digital content and
subscriptions, consumer electronics, event tickets, computer
software and apparel and accessories categories each category grew
at least 16% vs. year ago.
Also, according to comScore’s quarterly online retail
survey, 37% of U.S. consumers say they have engaged in
“showrooming” behavior where they use a smartphone
while in a retail store to check prices or to even purchase a
product online.
This represents an increase of five percentage points in the
past two quarters.
The survey also shows that despite a slow-moving economic
recovery there has been marked improvement in consumer sentiment in
the past quarter, although many consumers still remain challenged
by economic conditions.
Forty-eight percent of U.S. consumers now rate the economy as
‘poor’ an eight percentage point improvement vs. the
prior quarter and the most pronounced improvement since early
2009.
© 2012 Penton Media
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