|[November 15, 2012]
Tablet TV Gains Momentum as Viewers Flock Online for Live and Premium Entertainment and News, Ooyala Study Finds
MOUNTAIN VIEW, Calif. --(Business Wire)--
the leading video streaming and monetization platform provider for
broadcasters, service providers and operators, today released its Q3
2012 Global Video Index. The free report presents data collected
through Ooyala's market-leading video
analytics platform, highlighting continued growth in mobile and
tablet video consumption and a significant increase in live and
long-form content viewing among online consumers everywhere.
The company, just named the top innovator among all online video
platform providers worldwide by research firm ABI, sees a steady
increase in web-delivered video viewing quarter over quarter as people
tune in to television more frequently on digital devices like
smartphones, tablets, gaming consoles, PCs and connected TVs both in and
out of the home.
Key findings in the Q3 Global Video Index report include:
Tablet owners spent 71% of their total tablet video viewing time
watching videos 10 minutes or longer.
30% of total tablet viewing time was spent watching content over an
The overall share of tablet video viewing grew 90% in the past two
The amount of time users spent watching live video on gaming consoles
more than doubled in Q3.
Desktop viewers tuned into live video for an average of 40 minutes.
"Online video distribution cotinues to redefine television around the
world," said Bismarck Lepe, cofounder and president of products for
Ooyala. "For premium content providers, the ability to closely monitor
consumption across devices and across an entire network is critical.
It's the only way to have a holistic strategy for optimizing revenue.
This requires sophisticated and actionable analytics, which is the core
focus of Ooyala innovation. Our customers are on the forefront of online
video with what our data scientists like to call performance-enhancing
Major operators and service providers around the world are taking note
of the increasing fragmentation of video across devices, and Ooyala's
ability to measure consumption and maximize revenue opportunities with
online video as this shift continues.
This summer, Telstra (News - Alert), one of the world's largest multi-service operators
and one of Australia's largest companies, led an investment round of $35
million to help drive standardization of Ooyala's platform for video
streaming, monetization and discovery among broadcasters and service
providers. Telstra is now deploying Ooyala technology across its
footprint of IP-based video offerings, and reselling the Ooyala platform
throughout the Asia-Pacific region.
And in the third quarter, the Pac-12 Network became the first digital
broadcast network built from the ground up for hybrid broadcast and
broadband programming, using Ooyala technology TV-Everywhere
authentication to serve hundreds of sporting events both live and
on-demand to viewers across all screens. Telstra and Pac-12 exemplify
the innovation taking place around the globe to capitalize on the
fast-growing opportunity for reaching consumers on the device of their
choice and on their own schedule.
Ooyala's Global Video Index report measures anonymized viewing habits of
nearly 200 million viewers in more than 130 countries every month, and
processes billions of video analytics events each day. The company's
industry-leading analytics technology and real-time Big Data
architecture help media companies, broadcasters, service providers and
brands earn more money with mobile, multi-screen video.
report and infographic are available directly from Ooyala.
Additional data and analyses are available on Ooyala's VideoMind
Ooyala delivers personalized video experiences across all screens and is
the leader in online video management, publishing, analytics and
monetization. Ooyala's integrated suite of technologies and services
give content owners the power to expand audiences through deep insights
that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN (News - Alert), Pac-12
Enterprises, Miramax, Bloomberg, Telegraph Media Group, Tennis
Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo!
Japan. Headquartered in Mountain View, California, Ooyala has offices in
Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and
the company works with premier reseller and technology partners
throughout the Americas, Europe, Africa, Japan and the Asia-Pacific
region. For more information visit www.ooyala.com.
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