|[November 26, 2012]
Citi Innovation Lab and SapientNitro Honored at National Infocomm Awards in Singapore for Next-Generation Banking Experience
SINGAPORE --(Business Wire)--
part of Sapient® (NASDAQ: SAPE), is proud to announce that Citi
Interactive Solutions, an interactive wall experience created by Citi
Innovation Lab in collaboration with SapientNitro has won the
prestigious National Infocomm Award (NIA) 2012 in Singapore in the "Most
Innovative Use of Infocomm Technology (Private Sector - General)"
Rapid prototyping in a highly agile environment gives SapientNitro the flexibility and speed to bring to market solutions for Citi Innovation Lab. (Photo: Business Wire)
Citi Interactive Solutions is a real-time, gesture-based 3x3 (3 rows x 3
columns) digital wall experience that transforms the way that Citi
interacts with treasurers and financial controllers. Built-in
functionality allows Citi's solution experts to respond to client
inquiries, provide visual snapshots of portfolios, run real-time
benchmarking analyses using data, as well as instantaneously create
highly complex, scenario-based working capital solutions tailored to
clients -- all presented in a user friendly, visually immersive way.
Through rich, interactive data visualization based storytelling and an
experiential approach, Citi Interactive Solutions engages and
establishes an impactful connection with end users.
The innovation exemplifies SapientNitro's connected capability that
brings together creativity, technology, and strategic insights to
redefine how companies and brands connect to their changing customers.
"SapientNitro has a long-standing and successful prtnership with Citi
Innovation Lab, dating back to the early days of our establishment,"
said Keng-Mun Lee, Head, Citi Innovation Lab Singapore. "Their team
brings game-changing ideas to the table and, combined with the skills
and expertise to realize them, supports us to realize our vision of
creating the customer interaction of the future."
Citi Interactive Solutions was first deployed at Citi's inaugural Client
Experience Center for institutional clients in Singapore in 2011,
followed by similar venues in Hong Kong and Dublin, and soon, Mumbai and
Commenting on the award, Christian Oversohl, Senior VP and APAC Lead for
SapientNitro, said, "Being recognized as the partner that
helped create such award-winning solution further energizes us as we
continually push the boundaries of storytelling for brands. Citi
Interactive Solutions represents the best of experience innovation in
the transaction banking space and positions Citi as a clear leader in
next-generation banking. By combining creativity and technology in
inventive ways, we've developed not only a solution to the complex needs
of Citi's corporate clients, but an interactive storytelling platform
that forms deeper connections between Citi's solution experts and their
clients. We are thrilled about our ongoing relationship with Citi
Innovation Lab and excited for what's next."
Sapient has a 20-year relationship with Citi in Asia-Pacific and North
America and has served multiple businesses under the Citi umbrella with
banking solutions that extend from web and mobile to in-branch.
About The National Infocomm Awards
Jointly organised by the Infocomm Development Authority of Singapore (News - Alert)
(IDA) and the Singapore infocomm Technology Federation (SiTF), the
National Infocomm Awards (NIA) is Singapore's highest accolade for
infocomm innovation. Started in 2002, this biennial series of
national-level awards recognises organisations and companies in
Singapore, which have exemplified the spirit of innovation, in their
development of new infocomm products and services, or their use of
infocomm technology to achieve excellence. This is the sixth year that
IDA (News - Alert) and SiTF have organised the Awards. A full list of winners can be
found at: http://www.nia.sg.
SapientNitroSM, part of Sapient®, is an integrated marketing
and technology services firm. We create and engineer highly relevant
experiences that accelerate business growth and fuel brand advocacy for
our clients. By combining multi-channel marketing, multi-channel
commerce, and the technology that binds them, we influence customer
behavior across the spectrum of content, communication and commerce
channels, resulting in deeper, more meaningful relationships between
customers and brands. SapientNitro services global leaders such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target (News - Alert) and Vodafone
through our operations in North America, Europe, and Asia-Pacific. For
more information, visit www.sapientnitro.com or
follow us on Twitter (News - Alert) @sapientnitro.
Sapient is a registered service mark of Sapient Corporation
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121126006163/en/
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