[November 27, 2012]

Research and Markets: With eReader ownership approaching 20% of U.S. Internet users, opportunities and implications abound for content licensors across all entertainment and media segments

Research and Markets (http://www.researchandmarkets.com/research/mg4psb/books_and) has announced the addition of the "Books & Readers, eBooks & eReaders" report to their offering.

Books & Readers, eBooks & eReaders

With eReader ownership approaching 20% of U.S. Internet users, opportunities and implications abound for content licensors across all entertainment and media segments.

Books & Readers, eBooks & eReaders draws data from 10 sources to provide a snapshot of the expanding eReader user base. One thing is clear from this picture: owners of these new digital reading devices don't have their faces buried only in books.

This is particularly true of eBook consumers who read on iPads, Kindle Fires, and other multifunction tablets. But regardless of whether the eBook consumer base begins to favor tablets over dedicated eReader devices as some predict will happen in 2012 the importance of this market will continue to stretch beyond the publishing industry.

The consumer experience with eBoos informs attitudes and expectations of other digital media, from price points to the overall value proposition. Thanks in part to the broad appeal of eReaders and eBooks, these attitudes are forming among consumers at earlier ages than ever.

Key Topics Covered:

Introduction

US eReader User Base Rises In 2011; Preferences May Shift Toward Tablets In 2012

Maximum Price Willing To Pay for eBooks

eReader Owners Read More, Prefer Owning Over Borrowing

Preferred Formats For Various Types Of Reading

How Often Desired Content Is Available In Electronic Format

Where Americans Get Recommendations For Reading Material,

Owners of eReaders/Tablets Vs Americans Overall

Users Of eReaders Read More Books

Types Of Fiction US Adults Have Read In The Past Year, By Age

Books Read In A Typical Year, By eReader Users And Non-Users

Books Bought In The Past Year, By eReader Users And Non-Users

Types Of Non-Fiction Books US Adults Have Read In Past Year, By Age

eReaders Experience Growth Among College Kids

Women Comprise Majority Of eReader Users

eReader Users, by Gender, 2010-11, Projected 2012-2014

Readers Of eBooks Buy Fewer Print Titles

Smartphones And Tablets Are Part Of Users' Lives And They're Changing The Way They Use The Internet

How Smartphone Owners Use Their Phones To Shop

Smartphone Functions Owners Can't Live Without

Times Of Day US Consumers Use Smartphones, 2011

Activities Most Likely To Be Combined With Tablet, Smartphone, Or eReader Use

Electronic Devices US Consumers Plan To Buy Next

The Impact Of Technology, Digital Devices On Children's Literacy

Kids Outline How Parents Can Increase Their Frequency Of Reading, By Age

Top Devices Parents Would Want Their Child To Stop Using For A Week, By Gender & Age

Devices Used By 9-17-Year-Olds To Read Books

Digital Technology And Teachers' Role In Their Students Lives

Teachers' Involvement With Their Students Outside Of The Classroom

For more information visit http://www.researchandmarkets.com/research/mg4psb/books_and

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