NATIONAL Public Relations increases its participation in MT&L Public Relations

(Canada Newswire Via Acquire Media NewsEdge) MONTREAL and HALIFAX, Dec. 12, 2012 /CNW Telbec/ - NATIONAL Public Relations, Canada's largest public relations consultancy, is pleased to announce that it has significantly enhanced its equity position in MT&L Public Relations, one of Atlantic Canada's most successful public relations and marketing communications consulting firms. The move reflects the increasing importance of the region in Canada's national affairs.

"MT&L Principals Kim West, Janet MacMillan, Sarah Young, Mark Renouf and Kevin McCann are known throughout Atlantic Canada and beyond for their insight, creativity and strategic thinking," said John Crean, National Managing Partner, NATIONAL Public Relations. "We are proud to have them as leaders and partners within our Firm," continued Mr. Crean.

NATIONAL acquired a minority position in the Halifax-based firm in 2005 and the two entities have since maintained a highly successful strategic relationship. Over the past several years, MT&L has continued to grow, opening additional offices in Saint John, New Brunswick and in St. John's Newfoundland and Labrador.

"We're delighted to join NATIONAL, whose values and commitment to client success strongly align with our own. Our longstanding association with NATIONAL has enabled us to collaboratively provide our clients access to specialized expertise, research, and a national and global perspective that's unparalleled," said Janet MacMillan, Principal, MT&L. "For our colleagues, this enhances their opportunity to work on national and international mandates, and to bring their expertise to the world," added Mrs. MacMillan.

In 2002, Principals Janet MacMillan, Kim West and Sarah Young purchased MT&L from their longtime colleague Ian Thompson. The company expanded into New Brunswick in 2007 and opened a third office in Newfoundland and Labrador in 2011. In June 2012, Mark Renouf and Kevin McCann joined their three colleagues as Principals of the Firm. All 46 principals and employees will be part of the transaction, and MT&L will change its name to NATIONAL Public Relations, solidifying both firms' commitment to delivering strategic communications from coast to coast.

About NATIONAL Public Relations NATIONAL Public Relations is the largest public relations consultancy in Canada with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax, St. John's, New York and London. The Firm serves leading corporate, government and institutional clients and offers the full range of communications services, including corporate communications, investor relations, public affairs, employee engagement, public consultation and participation, marketing, technology and healthcare communications, as well as digital communications.

It provides medical communications, public relations and clinical trial support services to a wide section of the leading pharmaceutical and medical devices companies internationally under the name AXON Communications. NATIONAL is a subsidiary of RES PUBLICA Consulting Group which also owns Cohn & Wolfe | Canada, another communications firm with offices in Toronto, Calgary and Montreal. At the international level, the Firm is affiliated with Burson-Marsteller, part of WPP Group, the largest communications company in the world.

About MT&L MT&L is a multi-disciplined marketing communications firm that serves regional, national and internationally clients from offices in Saint John, New Brunswick; Halifax, Nova Scotia; and St. John's, Newfoundland and Labrador.

MT&L's success in Atlantic Canada over the last 30 years has yielded a reputation for being tenacious, determined, and resourceful in achieving the objectives of clients. Recognized nationally and international with awards for its work on behalf of clients, the firm applies best practices in integrated communications, digital marketing, public relations and partnerships.

MT&L's clients include private and public organizations, representing a wide range of sectors including energy, health, aerospace, natural resources, transportation, manufacturing, IT, life sciences, and financial services.

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