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TMCNet:  iOnRoad Steers iPhone® Navigation Towards Safer Driving

[January 03, 2013]

iOnRoad Steers iPhone® Navigation Towards Safer Driving

TEL AVIV, Israel --(Business Wire)--

iOnRoad (www.ionroad.com), the maker of the iOnRoad app that improves driving in real-time using the power of modern computer vision algorithms and smart-phone cameras, announces today the release of its award-winning app on iOS 6 operating systems. iOnRoad now available for immediate download in the App StoreSM, is taking advantage of the leap in processing power of the iPhone (News - Alert)® 5 and new navigation integration offered on iOS 6.

Black-box Video Recording

iOnRoad's new iOS 6 features bring about a whole new depth to driving assistance applications. The iOnRoad application's advanced fusion with iOS 6 navigation allows the driver the benefit of turn-by-turn navigation along with iOnRoad's augmented driving UI. Furthermore, iOnRoad's new "Black-box" like video recording feature acts as a virtual driving log, archiving users' driving history. Should an accident occur, drivers may now be given a greater understanding of the events leading up to it.

Safer, Greener Driving

"We have serviced hundreds of thousands of mobile users over the past year and are excited to provide iPhone® users an enhanced version of iOnRoad," said Alon Atsmon, CEO of iOnRoad. "In addition, the new inphone analytics dashboard tells a driver how safe and 'green' the drive was and can even estimate gas prices, which is quite useful given the fluctuation in gas prices today."


From F-15's to Cars

iOnRoad uses the iPhone camera and sensors to detect lanes and vehicles in front of the vehicle, alerting drivers when they are in danger. The app provides a range of personal driving assistance functions including augmented driving, collision warning, speeding alert and safety scoring.

"We are witnessing a trend in which systems and features that we used to find in jet-planes such as navigation, collision warnings, HUD and night vision are increasingly finding their way into the driving environment," says Atsmon. iOnRoad's innovation and market leadership has been validated by numerous industry awards including the 2012 CTIA E-Tech Award, CES (News - Alert) 2012 showcase award, and one of Gartner's cool vendors in automotive for 2012.

The iOS 6 version of iOnRoad is compatible with the iPhone® 5 and other iOS 6 devices and is available for immediate download from the App StoreSM for a special new-year price of $1.99. To view iOnRoad in action, visit http://youtube/XRTLk13FXkk.

About iOnRoad

iOnRoad improves driving in real-time using the power of modern computer vision algorithms and smart-phone cameras. The iOnRoad Android (News - Alert) and iOS Apps provides a range of personal driving assistance functions including augmented driving, collision warning and "black-box" like video recording and have generated close to a million downloads. Many of the modules have now become a software component available on a variety of platforms including Android, Windows and Linux. iOnRoad back-end telematics has logged millions of miles driven, providing users valuable feedback on their driving while facilitating the continual improvement process of each feature. iOnRoad's innovation and market leadership has been validated by numerous industry awards including the 2012 CTIA (News - Alert) E-Tech Award, CES 2012 showcase award, and one of Gartner's cool vendors in automotive for 2012. For more information visit www.ionroad.com or follow on Facebook (News - Alert) at www.facebook.com/iOnRoad.


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