|[January 04, 2013]
Oso Technologies Launches Kickstarter Campaign, Hundreds Back on First Day
CHAMPAIGN, Ill. --(Business Wire)--
Oso Technologies unveiled its "smart" sensor, which tells users when to
water their plants, through the online crowdfunding
site Kickstarter on Friday, Jan. 4. Within hours they already had
hundreds of backers and had reached more than 22% of their funding goal.
After a year of product development, Oso's Plant Link system is poised
to be the most useful and affordable home garden water sensor on the
"I had the idea for this product because my wife and I had a basil plant
that kept dying," says Eduardo Torrealba, CEO of Oso. "There wasn't a
product out there that would give me a continuously updating readout of
the soil moisture level."
Oso is pursuing a Kickstarter campaign in order to manufacture its first
batch of the Plant Link product.
"Up-front manufacturing costs are expensive, so Kickstarter will help us
rase money to get the product into the hands of interested customers,"
says Austin Lyons, web programmer of Oso.
Kickstarter.com allows companies like Oso to raise money for a project
or product before it's created. Interested individuals can financially
back Plant Link at various levels, and if the project's $75,000 goal is
met, backers receive the version of the product that corresponds with
their level of support, with pledges as low as $79.
Plant Link consists of a base station that plugs into an internet
connection, along with individual, wireless "links" that measure the
soil moisture around a plant. A user places a small, cylindrical "link"
in the ground near a plant, and it sends a signal to his or her computer
and smartphone through the base station with a notification that it's
time to water.
In addition to these notifications, Oso has developed a smart valve
add-on, which can water a user's outdoor plants or lawn automatically
when water levels are low. It will also provide an option to manually
control the valve through a phone app.
Those interested in backing Plant Link can visit Oso's
Kickstarter page from Jan. 4 - Feb. 3 to support the project.
About Oso Technologies
Oso Technologies was founded in 2011 by five engineering graduate
students at the University of Illinois at Urbana-Champaign at the
EnterpriseWorks incubator in the Research Park. Learn more about Oso at www.oso.tc
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