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TMCNet:  Bloomberg Tradebook and Hart Energy Expand Research Offering

[January 17, 2013]

Bloomberg Tradebook and Hart Energy Expand Research Offering

NEW YORK --(Business Wire)--

Bloomberg (News - Alert) Tradebook, Bloomberg LP's global agency broker, announced the expansion of its independent research provider (IRP) offering through an exclusive broker distribution agreement with Houston-based Hart Energy, a leading provider of research products for energy, engineering, automotive and financial professionals, as well as leading NGOs and the world's major governments.

Bloomberg Tradebook works with the buy side and sell side to provide high-quality liquidity, market insight and customized solutions based on innovative technologies. As part of its agreement with Bloomberg Tradebook, Hart Energy will create a new institutional investor energy research product, which will help it gain access to the global institutional investor audience consisting of hedge funds, mutual funds, pension funds and other institutional clients that use Bloomberg Tradebook's electronic execution and premium brokerage services.

"The U.S. energy market is dynamic today and likely to be for years to come," said Ray Tierney, chief executive officer and president of Bloomberg Tradebook LLC. "Energy prices influence every aspect of the economy, so it is critical for our customers to stay abreast of oil and gas production trends and forecasts."

Hart Energy is recognized for its proven research methodology and expert coverage of the global energy industry through its award-winning global shale reports, magazines, newsletters and directories, conferences, consulting services and online resources. The company covers unconventional resources, along with upstream, midstream and downstream sectors and is the leading provider of real-time mapping and GIS data for the oil discovery, extraction and refinement processes.

Hart Energy employs a specialized group of geologists, analysts and economists focused on commodity supply and demand dynamics and energy resource development analysis. This global team produces a broad array of products such as the Global Shale Oil Study, Refining Unconventional Oil Study, Global Shale Gas Study, Iraqi Oil Report and North American Shale Quarterly (NASQ).

"The shale oil and gas boom has hifted the global energy landscape - but the largest impact of that shift has occurred right here in the United States," said Kevin Higgins, Hart Energy's president and chief operating officer. "We project this dynamic industry growth to continue, which is why Hart Energy's perspective, analysis and commentary are critical to industry executives, decision makers and institutional investors. Aligning with Bloomberg Tradebook broadens stakeholder access to our unique interpretation of key industry indicators."


Hart Energy customers commented further:

"Hart Energy's North American Shale Quarterly assisted our firm in making key investment decisions in the oil and gas arena. It was indispensable when evaluating companies involved in the shale boom," said Nancy T. Schmitt, President of Taum Sauk Investments LLC.

"Hart Energy has provided our Powertrain group at Toyota Motor Engineering and Manufacturing North America with the kind of upstream insights for fuels that we need to understand what countries in the Americas will use in the future," said Ben Schlimme, Manager of Advanced Planning and Research at Toyota Motor Engineering and Manufacturing North America.

As part of its independent research provider (IRP) offering, Bloomberg Tradebook's research sales team will market industry reports and coordinate introductions to analysts at participating research firms. Clients can pay for research content through direct payment to providers, commission sharing arrangements (CSAs) or bundled commissions through Bloomberg Tradebook's Commission Management System (BCMS), a flexible payment model integrated with the Bloomberg Professional service [1, 2].

Bloomberg Tradebook clients now have access to premium institutional research from 15 independent research firms that provide a value-added perspective on the sectors they cover.

For more information on Bloomberg Tradebook research services, contact Sang Yoo, head of Bloomberg Tradebook's research services group at +212-617-0447 or TBResearch@bloomberg.net.

About Bloomberg Tradebook

Bloomberg Tradebook works with the buy side and sell side to provide high-quality liquidity, market insight and customized solutions based on innovative technologies. Bloomberg Tradebook offers its customer base trading solutions for equities, futures, options and foreign exchange (FX) to actively manage complex-trading strategies across more than 100 global exchanges. By providing direct access to independent research analysts and commission management services over the Bloomberg Professional service, Bloomberg Tradebook connects traders to over 70 markets worldwide, making it possible to trade equities, futures and options across 41 countries, as well as 41 currency pairs on the FX market place. More information is available at www.bloombergtradebook.com.

About Hart Energy

For 30-plus years, Hart Energy has been a leader covering news and technology for energy investors and executives. The Houston-based company publishes Oil and Gas Investor, E&P, Midstream Business, and FUEL, online data services (OilandGasInvestor.com, UGcenter.com, A-Dcenter.com), and industry newsletters, and provides research and consulting services. With its successful DUG(TM) conference series, maps, playbooks, and research studies, Hart Energy offers exceptional depth in unconventional resources information. Visit hartenergy.com for more information.

[1] Only available to eligible parties in jurisdictions where legally permissible.

[2] The Bloomberg Professional service is owned and distributed by Bloomberg Finance L.P.


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