|[January 25, 2013]
US Coast Guard Base Miami Beach Loves Celebrity's Big Bad Entertainment System
MIAMI BEACH, Fla. --(Business Wire)--
Florida's Coast Guard has been busier than ever these days, with the
toughest of assignments including the Deepwater Horizon Oil Spill and
Haiti earthquake. The morale of its sailors is more important than ever.
However, with resources stretched thin and funding priorities favoring
missions such as the acquisition of Fast Response Cutters (starting with
the Bernard C. Webber, the first ship in the class, now ported at Base
Miami Beach), resources for keeping troops entertained are scarce.
Crew of the new Bernard C. Webber Fast Response Cutter stands tall with Celebrity's Big Bad Game Box (News - Alert)(TM), awarded to Coast Guard Base Miami Beach (Photo: Business Wire)
"That translates to fewer morale opportunities fo our shipmates," said
Casey Malloy, the Regional MWR Director (Morale, Welfare and Recreation).
Two "civilian" organizations took note of the problem and stepped up
with a timely solution.
The IMCEA (International Military Community Executive's Association) and
Celebrity Systems, an integrator of entertainment systems custom built
for military use, collaborated to put a little gusto back into those
oft-drudging, off-duty hours.
In celebration of their 40th anniversary, IMCEA invited MWR facilities,
branch-wide, to submit a two-page essay describing how Celebrity's Big
Bad Game Box(tm) entertainment system (to be awarded to the best essay)
could make a real-world difference for the morale of the men and women
in their command.
Entries were submitted from the Air Force, Navy, Army and Coast Guard,
with three making it to the final cut. In the end Coast Guard Base Miami
Beach took top honors for its essay, submitted by Casey Malloy.
"It was a tough decision," said Mark Velligan, Celebrity's president.
"All of the entries were so very compelling." A formal presentation of a
awarded Big Bad Game Box was made on November 30, 2012 at Base Miami
Beach. Mark Velligan and IMCEA Board President Nancy Pasternack, CMCE
(HQ-MCCS U.S. Marine Corps), were on hand to make the presentation,
accepted by Base Commander, Capt. Mark Jackson with Casey Malloy and a
group of noticeably happy sailors.
The presentation was followed by a video game tournament displaying all
the different facets of the high-tech new system. "This is awesome, the
system is insane!" said Petty Officer First Class Roberto Prieto. "We
have been waiting for this to be unveiled since it arrived on base in
this huge crate."
Morale is definitely up.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130125005872/en/
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