Holidays on the Internet - UK
Feb 04, 2013 (M2 PRESSWIRE via COMTEX) --
Online travel-based resources or booking facilities need to offer a dedicated mobile experience in order to ensure that they maintain market share over 2012 and 2013, as browsing from mobile devices becomes more frequent both at home and abroad. Creating an online presence that consumers can return to with reviews and comments post-holiday will ensure long-term patronage and help with a strong, persistent brand identity.
Samuel Gee, Technology Analyst
Some questions answered in this report include:
Will hoteliers come to love user-generated content
How can UGC-focused sites increase their reach
Can social buying services be utilised without dissolving brand value
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