|[February 07, 2013]
SellPoint Acquires ShowUHow to Deliver the Most Comprehensive Rich Media Platform for Online Selling
SAN RAMON, Calif. --(Business Wire)--
SellPoint, Inc., the leading publisher of rich, interactive product
content, has acquired ShowUHow, a provider of video-based applications
that accelerate sales, qualify leads and engage online shoppers. Terms
of the transaction were not disclosed.
The combination of ShowUHow's groundbreaking Video Information Guides
and SellPoint's customizable Active Product Tours - which marry dynamic,
attention-getting video with an array of compelling sales and support
materials - promises to remodel the online shopping experience for
consumers, brands and retailers alike.
"As online shoppers continue to become more sophisticated, the need for
product manufacturers to create and supply rich, in-depth product
information for consumers in all phases of the purchasing process is
more important than ever," said Brian O'Keefe, President and CEO of
SellPoint. "Whether it's someone who's casually browsing for a new HDTV
and wants to know about the built-in Wi-Fi feature, or a recent
purchaser of a car seat who wants to see exactly how to install it, the
combined solutions of ShowUHow and SellPoint provide brands the ability
to deliver the right information to shoppers at all points in the
purchasing process, and at all the right places online."
SellPoint is quickly gaining momentum as consumer brand increasingly
rely on rich, interactive product content to educate shoppers and
promote their merchandise. The SellPoint solution is more vital than
ever as the touch points with consumers continue to multiply. Whether it
is email, web, Facebook (News - Alert), Twitter, or Pinterest, there are now many
valuable points of interaction between consumer brands and their
customers. SellPoint has its customers covered with compelling, rich
media product demonstrations that deliver the most informative and
impactful experience to online shoppers.
The product video and interactive content market is coming into focus
now that global ecommerce sales are on track to top $1 trillion annually
by 2016, according to Morgan Stanley. SellPoint works with more than 200
leading consumer brands, including Dell (News - Alert), Canon, and Brother, delivering
their video and interactive product content to the top online retail
SellPoint automatically connects product videos and interactive content
to each retailer's website, ensuring the product story - richly told -
is found virtually everywhere goods are sold online. From the largest
nationwide chains such as Wal-Mart, Costco, Best Buy, Office Depot,
Staples (News - Alert), and Sears, to regional specialty stores, retailers everywhere
are partnering with SellPoint to transform existing product pages into
interactive product merchandising solutions that inform, entertain, and
motivate shoppers to buy.
SellPoint also delivers valuable market intelligence to its brand
customers and retail partners. Shopper interaction with products is
captured and graphically represented through SellPoint's sophisticated
online reporting solution. The SellPoint Dashboard enables brands and
retailers to see the impact of their product content in real time,
combining customizable reporting with insightful analytics to reveal
shopper interest and behavior across all online points of sale.
About SellPoint Inc.
Located in San Ramon, California, SellPoint publishes video and
interactive product content on behalf of leading consumer brands to over
200 of the top online retail shopping sites via its unique online retail
publishing network. The SellPoint Merchandiser™ Solution provides
consumer brands a controlled, consistent, and highly engaging product
presentation syndicated across all of their online points of sale
through a single point of contact. In addition, the SellPoint Dashboard
delivers graphical market intelligence updated daily that reveals
shopper interest and activity by product and sales channel.
[ Back To Technology News's Homepage ]