How about 'Beaverton: We graduate more students than PPS?' Beaverton schools hire a PR firm: Chalk It Up [The Oregonian, Portland, Ore.]
(Oregonian (Portland, OR) Via Acquire Media NewsEdge) Feb. 06--Wendy Owen, who covers the Beaverton School District for The Oregonian, reports in detail on the district's $58,000 contract with Nike's former communications director to help shape the district's image with local leaders and voters.
"Education needs to be owned by all levels of the community if it truly is going to be great," Superintendent Jeff Rose told Owen.
Weinstein PR, which won the contract, did similar work for the city of Hillsboro last year. To help brand the city, Weinstein talked to lots of folks then came up with the slogan "Hillsboro: We plant seeds and make things grow."
Weinstein told Owen he isn't sure whether his firm will suggest a slogan for the Beaverton school district.
But it got us thinking. The recent release of graduation data showed that, by graduating 77 percent of its students on time, Beaverton, with an enrollment of about 39,000 students, graduated 2,308 of them in four years. That outdid Portland Public Schools, with its enrollment of about 46,000 students. PPS graduated 63 percent of its class of 2012 on time, issuing just 2,145 regular diplomas.
Sort of a David and Goliath possibly, with the smaller district graduating a larger number of students "Beaverton: We graduate more students on time than PPS."
Doesn't quite have the same ring as that Hillsboro slogan, does it What slogan would you suggest to promote the work the Beaverton school district is doing
-- Betsy Hammond
(c)2013 The Oregonian (Portland, Ore.)
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