|[February 14, 2013]
PBS KIDS Launches New WILD KRATTS Creature Math App for iPad
ARLINGTON, Va. --(Business Wire)--
PBS KIDS has launched WILD
KRATTS Creature Math, the newest app from the popular WILD
KRATTS series. Available exclusively for iPad, Creature Math
offers a new way for fans to learn math skills while exploring creature
powers with WILD KRATTS creators and stars Chris and Martin Kratt.
Produced by Kratt Brothers Company, the Creature Math App allows users
to practice basic math skills, like addition and subtraction, as they
create their very own animal habitats. Players also learn valuable
science concepts as they build homes and plant food items for the eight
different animals featured in the game.
PBS KIDS has launched WILD KRATTS Creature Math, the newest app from the popular WILD KRATTS series. (Image credit: (c) 2013 Kratt Brothers Company. All Rights Reserved.)
The latest iOS app from WILD KRATTS, Creature Math adjusts automatically
as players' skill levels increase and introduces interesting facts about
animals as players build up to four unique wildlife habitats. Children
are challenged to manage the habitats in a way that helps the animals
and habitats thrive. The WILD KRATTS Creature Math App is part of the
Ready To Learn Initiative, an early learning project of PBS
KIDS and the Corporation
for Public Broadcasting (CPB), funded by the U.S. Department of
"Just as real-life zoologists Chris and Martin Kratt transform into
animated versions of themselves and visit wild animal habitats on WILD
KRATTS, the new app brings users on their own creature adventures," said Lesli
Rotenberg, General Manager, Children's Programming, PBS. "Creature
Math allows kids to explore math skills at their own pace, by diving
into the habitats of animals ranging from peregrine falcons to
KRATTS Creature Math debuts on the heels of last month's science
special WILD KRATTS "Lost at Sea," which brought millions of kids on an
underwater adventure with the Kratt brothers. Nearly 1.3 million kids
(ages 2-8) and over 1.6 million households tuned in for this hour-long
underwater-themed special, produced by Kratt Brothers Company an 9
Story Entertainment.* WILD KRATTS also attracted the most unique
visitors and was the top visited program site on pbskids.org in January
(Google (News - Alert) Analytics, January 2013). The series was the top streamed PBS
KIDS program in January with a total of 26.6 million streams online and
on mobile (Google Analytics, January 2013).
PBS KIDS is increasingly serving kids where they live, learn and play -
helping to make anytime a learning time on mobile devices, on-air,
online and beyond. PBS KIDS has more than 25 educational apps available,
including the recently released WILD
KRATTS Creature Power App, that are designed to help kids build
literacy, math, science and school readiness skills. More information
about PBS KIDS' apps is available on pbskids.org/mobile.
"Today, millions of American children, particularly those from
low-income backgrounds, start school without basic math and literacy
skills, dimming their chances for a bright future," said Debra Sanchez,
Senior Vice President, Education and Children's Content at CPB. "Through
trusted and effective public media content, such as the WILD KRATTS
Creature Math App and other programs and online games developed as part
of Ready To Learn, CPB and PBS are helping to narrow the achievement gap
by giving all children access to high quality tools that will help
prepare them for academic success."
The WILD KRATTS Creature Math App will be made available for free to
families in low-income communities through the PBS KIDS Mobile Learning
Program, a national outreach program launched last year. As part of the
program, PBS and CPB are collaborating with Head Start centers and local
PBS stations nationwide to distribute free app download codes, so that
educators and families can better support children's learning in Head
Start centers, Title I schools and other community-based organizations
in low-income neighborhoods. Educators and families in these communities
will also be able to obtain codes for use on their professional or
The WILD KRATTS Creature Math App is also available for $1.99 from the
App Store on iPad or at www.AppStore.com/WildKrattsCreatureMath.
For more information and images from WILD KRATTS, visit PBS
*Ratings Source (News - Alert): NTI NPower Live+7 Reach & Frequency, 75% unification
and a 6 minute qualifier; Live+7 AA% Kids Program Ratings ranker, week
of January 21- 27, 2013
About Kratt Brothers Company
Kratt Brothers Company, founded in 1993, has created and produced over
200 episodes of television, including award-winning series: Kratts'
Creatures, Zoboomafoo, Kratt Brothers: Be The Creature and Wild Kratts.
Through its full service animation studio, Kratt Brothers Company is
currently in production on its third season of the Emmy-nominated hit,
Wild Kratts. www.krattbrothers.com
About PBS KIDS
KIDS, the number one educational media brand for kids, offers all
children the opportunity to explore new ideas and new worlds through
television, online and community-based programs. For more information on
specific PBS KIDS programs supporting literacy, science, math and more,
Follow PBS KIDS on Twitter
The Corporation for Public Broadcasting, a private, nonprofit
corporation created by Congress in 1967, is the steward of the federal
government's investment in public broadcasting. It helps support the
operation of more than 1,300 locally-owned and operated public
television and radio stations nationwide, and is the largest single
source of funding for research, technology, and program development for
public radio, television and related online services.
About the Ready To Learn Initiative
The Ready To Learn Initiative is a grant program funded by the U.S.
Department of Education's Office of Innovation and Improvement. It
supports the development of innovative educational television and
digital media targeted at preschool and early elementary school children
and their families. Its general goal is to promote early learning and
school readiness, with a particular interest in reaching low-income
children. In addition to creating television and other media products,
the program supports activities intended to promote national
distribution of the programming, effective educational uses of the
programming, community-based outreach, and research on educational
The contents of this release were developed under a grant from the
Department of Education. However, those contents do not necessarily
represent the policy of the Department of Education, and you should not
assume endorsement by the Federal Government.
The project is funded by a Ready To Learn grant (PR/AWARD No.
U295A100025, CFDA No. 84.295A) provided by the Department of Education
to the Corporation for Public Broadcasting.
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