|[February 14, 2013]
Second City Communications Adds New Staff to Meet Strong Client Demand for Content Marketing
CHICAGO --(Business Wire)--
Second City Communications (SCC) is bolstering its content marketing
bench to meet a strong increase in clients looking for unique and
powerful ways to build audiences and engage customers.
The business solutions division of the world-renowned comedy theatre, The
Second City, helps Fortune 1000 clients address a wide range of
content marketing, social enterprise, and B-to-B marketing opportunities.
"Our content marketing business is in high demand with clients looking
for funny and utterly original online content that engages people with
brands," said Tom Yorton, CEO of Second City Communications. "Our
clients have stories to tell and we help tell those stories in funny
ways that make people want to share them," added Yorton.
Three new staff members with marketing strategy, producing, and video
production experience are in new roles on the SCC team.
Aaron Smith joins SCC in the position of marketing manager and brings
nearly a decade of experience in B-to-B and B-to-C integrated marketing
strategy and execution. Smith formerly held a corporate marketing
position at Chicago-based SmithBucklin Corporation.
Elizabeth Howard joins SCC as video prodcer and brings several years
experience in creative development, producing, and production
management. SCC has also added Nicole Bishop as production coordinator.
SCC's content marketing team features full, in-house production
capabilities with strategists, producers, actors, editors, and
directors. Additionally, the company's innovative video library service, RealBiz
Shorts, is in its third year and features dozens of video
shorts addressing a range of business issues in ethics, compliance,
training and sales enablement. More than 200 Fortune 1000 companies have
subscribed to RealBiz Shorts video libraries.
SCC's approach to content marketing was profiled recently by the
Canadian newspaper, The Globe and Mail, in an article in the
paper's influential Report on Business, which detailed Second City's
innovative work with mattress component manufacturer, Leggett and
Platt Inc. Learn
About Second City Communications
Second City Communications (SCC) is the business solutions division of
the world-renowned improvisational theatre company, The Second City.
Drawing on The Second City's 50-year legacy of connecting with audiences
through powerful, incisive content, SCC works with hundreds of Fortune
1000 clients each year in blended learning/training programs, internal
communications initiatives, and brand marketing assignments. Learn more
about SCC content marketing at: www.secondcitycommunications.com/brandedcontent
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