|[February 25, 2013]
Evidon Releases Second Edition of its Global Tracker Report at IAB Leadership Meeting And Launches Evidon Insight Central
NEW YORK --(Business Wire)--
Evidon, the global leader in revealing the invisible web, today
announced the availability of the second edition of its Global Tracker
Report as the company launched a first-of-its-kind information hub
covering tracking technology across more than 26 million websites.
Evidon Insight CentralTM becomes the home of all Evidon
intelligence, including key tracking performance benchmarks, posts from
the Global Tracker Report series, current and past issues of the Evidon
Dispatch, the company's longstanding, weekly privacy news wrap-up, its
highly-trafficked blog, and more. To visit Evidon Insight Central and
download a copy of the Global Tracker Report, go to: http://www.evidon.com/evidon-insight-central.
Advertising Age (News - Alert) covered some key insights from this second edition of
the Evidon Global Tracker Report last
Monday. Key among these findings, the tracking ecosystem grew 53
percent in 2012. This dramatic growth illustrates how the data-gathering
and targeting ecosystem of trackers enhances the businesses both of
buyers and sellers online, as well as the web experiences of consumers.
Last June's first edition of the Global Tracker Report showed that the
top five most prolific trackers during the first quarter of 2012 were
Google Analytics, Google AdSense, Facebook (News - Alert) Social Plugins, Google +1 and
Facebook Connect. This second edition finds Google Analytics still at
the top of the tracking food chain, but with Facebook Connect now at #2,
followed by Google (News - Alert) AdSense, Facebook Like Button, and Google +1.
Equally interesting, and potentially more concerning to publishers and
consumers, is the news that more than half of tracking technologies
across the web, 55 percent, arrive on sites via other trackers. Unknown
and/or excessive tracking code can slow down page loads and foster
undisclosed consumer data collection.
"With the rapid emergence of new technologies and the continued
evolution of established tracking services, it is increasingly difficult
to stay informed of just how far the tracking tag (News - Alert) chain can reach," said
Meyer. "As the company dedicated to revealing the invisible web, we're
tremendously excited about the value Evidon Insight Central and the
Global Tracker Report will bring to this ecosystem."
Looking beyond this current edition of the Global Tracker Report,
upcoming posts on Evidon's Insight Central will include:
Latency and Tracker Density (A study of the relationship
between the number of trackers and slow site performance)
Competitive Sites Sharing Third Parties (an ongoing series)
Redirect Deep Dive (Understanding the tracker daisy chain)
Cost of Mobile Advertising to Users in Bandwidth Expense (How
much consumers are paying to be tracked on their mobile devices)
To request a copy of the Evidon Global Tracker Report, visit: http://www.evidon.com/gtr
Evidon reveals the invisible web.
Its technology gives brands, publishers, networks and other businesses
around the world unique insight into the digital ecosystem-including
unparalleled intelligence on the marketing technologies that underpin
the commercial web -and the power to control their impact on business.
That technology includes Ghostery®, Evidon's browser tool that reports
on data collection across 26 million websites and informs the company's
business control solutions. Evidon also provides market-leading privacy
controls for more than $1 billion of display media annually that empower
more than 150 million people a day to control how their information is
Companies make smarter decisions, protect their businesses and consumer
privacy, and grow revenue as a result. www.evidon.com
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