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Galley Deploys CallidusCloud's LeadFormix Marketing Automation Solution

By Meenakshi Shankar
TMCnet Contributor

Callidus Software (News - Alert), a provider of sales effectiveness and cloud computing solutions signed an agreement with Galley Inc., a company specializing in designing and manufacturing custom serving lines, to use CallidusCloud's LeadFormix marketing automation solution.

CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS (News - Alert) platform designed for inside sales, sales, marketing, and Web optimization teams to maximize their sales pipeline growth. The platform provides real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

 Moreover, with effective collaboration methodologies, the solution enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenue.

CallidusCloud's LeadFormix marketing automation solution will help Galley to deliver more sales opportunities.

"Since Galley Inc. selected CallidusCloud's marketing automation solution, they have experienced record numbers of leads and sales opportunities," Shreesha Ramdas, vice president, LeadFormix, CallidusCloud said in a statement.

"Galley Inc. can now identify previously anonymous visitors and understand their readiness to buy. With this insight, they can improve the speed and execution of sales. Unlike competitive offerings, CallidusCloud's leading marketing automation solution gives companies an immediate return on investment," Ramdas added.

Larry Spritzer, owner of Galley, mentioned that CallidusCloud's marketing automation solution has helped the company increase its sales opportunities from search campaigns sevenfold. Due to this, the company is now able to deliver more than four times the number of potential sales compared to form fills alone.

LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software.

In related news, Callidus Software announced that it won three Stevie awards in the 2012 International Business Awards

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