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CallidusCloud's LeadFormix Helps Galley, Inc. Maximize Sales Opportunities

By Nathesh
TMCnet Contributor

Galley Inc., a designer and manufacturer of custom serving lines, reportedly increased its sales opportunities by 420 percent by employing the CallidusCloud’s LeadFormix marketing automation solution.

“Since Galley, Inc. selected CallidusCloud’s marketing automation solution, they have experienced record numbers of leads and sales opportunities. Galley Inc. can now identify previously anonymous visitors and understand their readiness to buy,” said Shreesha Ramdas, vice president of LeadFormix at CallidusCloud. “With this insight, they can improve the speed and execution of sales. Unlike competitive offerings, CallidusCloud’s leading marketing automation solution gives companies an immediate return on investment.”

LeadFormix is stated to be a cloud-based B2B marketing automation platform that identifies and qualifies sales opportunities by measuring the online behavior of prospects. The solution delivers an unprecedented level of intelligence about prospect intent and users’ purchasing proclivities.

Offered as part of CallidusCloud’s sales and marketing SaaS (News - Alert) suite, the LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

Galley acknowledged that CallidusCloud’s marketing automation solution has increased its sales opportunities from search campaigns sevenfold.

As a result, Galley is delivering more than four times the number of potential sales, compared to form fills alone.

Notable features and benefits of LeadFormix include rapid time to value; around-the-clock system support with guaranteed SLAs and uptime availability of 99.99 percent; Grid computing architecture capable of offering virtually unlimited performance scalability; secure SAS 70 II certified on-demand infrastructure; anytime anywhere access; and more.

Recently, TIME dotCom (News - Alert) Berhad implemented CallidusCloud’s CPQ and Sales Enablement platform and Northrop Grumman (News - Alert) Corporation’s Sperry Marine Business selected CallidusCloud’s CPQ solution.

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