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BrandonWayne Group Expands with New Call Center

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BrandonWayne Group Expands with New Call Center

June 27, 2008
By Susan J. Campbell
TMCnet Contributing Editor
Reuters (News - Alert) has reported that The BrandonWayne Group has announced several major initiatives that will continue to support the company's rapid growth. In doing so, the company has launched the opening of a second office location in suburban Atlanta, Georgia.

This office is expected to provide additional support for executive recruiting and call center on-site programs. Christy Ospina, regional recruiting firector, is in place to lead this operation.

This corporate office in Nashville will also be relocating to larger headquarters, effective July 1, 2008. This relocation will enable the company to further expand its support of current and future clients.

The company also has plans to add additional locations in Phoenix, Dallas, Tampa, Philadelphia and Toronto before the end of 2008 to provide more regional support and to be closer to its current base in those markets. Such initiatives not only help to drive increased customer satisfaction, it also helps to boost local economies.  

This growth is also supported by the company’s rebranding and expansion of their trademarked CallCenterResponse People Solutions programs and services under a new logo and enhanced service offerings.

This move is expected to enable the BrandonWayne Group to further separate itself in the marketplace from the competition. Such differentiation is essential for companies struggling to compete in commoditized markets.

The BrandonWayne Group is positioned as the only company that provides single-source solutions to support a company’s complete call center recruiting, screening, assessment and staffing needs. Given the importance of proper recruiting needs to ensure lower attrition within the call center, the demand for proven solutions continues to grow.

The company also plans to use its call center employment and resource website over the next several weeks to announce revised pricing and additional features and benefits to further expand its reach. The opportunities within this industry are growing, providing ample opportunity for expansion.

"We at the BrandonWayne Group are extremely pleased and excited to announce these important changes and growth initiatives. Over the last several years we have been very fortunate to work with some great clients and now we see an opportunity to provide even better call center recruiting and staffing solutions," said Michael Maffei, President & Managing Partner of the BrandonWayne Group, in a statement.

"Our commitment is to build upon what we have started and continue creating services and solutions that support and improve a company's ability to recruit the best call center personnel, from agent to executive level positions."

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for Market Drive News. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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