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WORKetc Online CRM Addresses CRM Info Usability

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WORKetc Online CRM Addresses CRM Info Usability

August 11, 2009
By David Sims
TMCnet Contributing Editor
Sydney-based data management expert David Taber recently stated that SaaS (News - Alert) CRM software is only as useful as the data put into it is relevant.


Hardly an earthshaking observation, but it does raise the question of whether businesses need to train staff in using software like Salesforce.com (News - Alert), and for developers there's the issue of whether their CRM programs can be updated to help staff input more relevant information passively.

On the current SaaS and CRM market there are several programs aimed at large businesses, such as Salesforce and Microsoft (News - Alert) Dynamics CRM, which work through an Intranet system to help staff work together and keep up to date using one easy and efficient platform.

But unfortunately for large businesses, "it is difficult to stop staff entering inaccurate data, but for smaller businesses there is a much simpler solution," according to Daniel Barnett, founder of the WORKetc Online CRM. His company, online CRM software developers, offer an alternative to programs like Salesforce "designed to make sense in a small business environment" by combining CRM with project management and billing.

"CRM software won’t work to the best of its ability if staff don’t use it in the way it’s intended,” Barnett points out quite reasonably. “This is why we’ve spent time ensuring the features are easy to use and easy to teach to new employees."

On the whole, it seems small business management teams and staff are happier with the service than they are with CRM software that has been designed for large businesses. WORKetc are also confident that their online CRM structure encourages employees to input relevant data by default. They expect to see a rise in sales and a shift within the SaaS market, with more smaller businesses turning to their total customer relationship management software.

Earlier this spring TMC reported that Salesforce.com announced that RehabCare Group is using the Force.com platform to build a custom health care application to run on its staff's Apple (News - Alert) iPhones.

Built in just four days, the application is said by Radicati officials to be designed to enable RehabCare staff to shorten the time needed to process patient pre-screens, "from as many as 18 hours to less than sixty minutes."

RehabCare is one of the 59,300 companies counted as part of the Salesforce.com customer base as of April 30.

Follow ITEXPO (News - Alert) on Twitter: twitter.com/itexpo

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard
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