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IBM: The Business Approach to Cloud Computing

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IBM: The Business Approach to Cloud Computing

June 04, 2010
By Susan J. Campbell
TMCnet Contributing Editor
(Editor's Note: This article refers to a video interview shot at Interop (News - Alert) 2010. To view TMCnet's entire library of videos from Interop and other industry shows, demonstrations and interviews in our in-house studio, visit our Video News home page.)

At Interop this year, TMCnet had the opportunity to speak with a number of key industry players, including Dr. Kristof Kloeckner (News - Alert), Chief Technology Officer for Cloud Computing Unit with IBM. Dr. Kloeckner visited the TMCnet media booth for an interview captured on video.
Kloeckner began the interview by sharing key background information on himself. He is the Chief Technology Officer for Cloud Computing Unit, a division that began 18 months ago when the company realized cloud computing was an area in which they needed to compete.

Service orientation architectures are an important element within cloud computing and Dr. Kloeckner was a key driver for this within IBM (News - Alert). The company implemented a strategy to change business focus to the delivery of business applications. In other words, changing the way IP is delivered and consumed.
"What is interesting for me is the business potential of what is happening here and the way it changes the relationship even within an enterprise between the IT department and its users," said Dr. Kloeckner. "Really what cloud computing is all about and why people get real excited is that it tries to map the expectations users have about the Internet."

The larger scope of IT services is about instant access to services, self-service access and resources, flexible access and flexible resources and knowing you will never run out of resources, noted Dr. Kloeckner. It is also about paying for it as you use and not for unnecessary add-ons. This approach empowers the end user to have a better level of services.
Dr. Kloeckner continued to highlight that people have the power to select what they use and they have the opportunity to customize or standardize their solutions. They can concentrate on really matters. This is what is getting customers excited. This is a way to transform the IT department and its relationship to the business.
Some CTOs will do cloud computing as a continuation of their standard business practices, while others will completely change their approach. IBM very early made the point that there will be many shapes of the cloud.

There will be clouds within the business; shared clouds within the community and other clouds. It will depend upon the business and whether or not the information can be in an environment in which it cannot be controlled. Collaboration and analytics are big drivers in this area. 

For more on IBM's role in the cloud computing space, check out the video interview below (Apple (News - Alert) users click here):

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan's articles, please visit her columnist page.

Edited by Patrick Barnard
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