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Social CRM for Large Enterprises Released by ListenLogic
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Social CRM for Large Enterprises Released by ListenLogic

May 06, 2011
By Calvin Azuri
TMCnet Contributor

ListenLogic understands that large enterprises now want to listen and respond to social media in real-time. To address this need, the company recently announced the general availability of its Enterprise Social CRM solutions. The Enterprise Social CRM which is currently serving a number of Global 1000 brands leverages ListenLogic's proprietary Integrated Social Intelligence Platform to assist large organizations to smoothly scale their customer service engagement and marketing outreach operations.

In a release, Mark Langsfeld, Founder & CEO said that "Social media usage is exploding and companies need to engage with customers, where they participate, in real-time. Customers are no longer on the phone with customer service agents, they're using social media to seek advice and openly share experiences. For large enterprises, our Social CRM solutions make it possible to handle millions of customer interactions through social media."

A highly scalable customer relationship management solution, ListenLogic Social CRM automatically collects, prioritizes and categorizes all social media conversations from Twitter and Facebook (News - Alert), in real-time. All these conversations are then sent across to representatives based on business rules from customer service issues to marketing outreach opportunities. To illustrate, the ListenLogic Social CRM has the ability to collect tens of thousands of relevant posts daily for a brand, sort them out and select only those posts from highly irate customers and immediately send these cases as a priority to specialized customer service representatives who will work on them to provide the customer with an immediate resolution.

Vincent Schiavone, Co-Founder & Chairman said that "As the social media boom continues and the social data firehose grows, companies are struggling to collect all the conversations and triage the outreach opportunities in a timely manner. The longer a negative issue remains on the web, the potential for damage increases. At the same time, the longer a company waits to act on an opportunity, the opportunity can go away. ListenLogic Social CRM enables the large enterprise to get the right information to the right people at the right time."

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves

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