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Ventana Research Debuts Service Assurance 2.0
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Ventana Research Debuts Service Assurance 2.0

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September 09, 2011
By Nathesh
TMCnet Contributor


Vitria Technology (News - Alert), a provider of solutions for operational intelligence, asserted that Richard Snow, Vice President & Research Director of Ventana Research will be presenting its webinar that is stated to discuss how operational intelligence can optimize customer experience, bring down customer churn and maximize revenue.


The webinar is scheduled on September 20, 2011 at 10:30 AM (EDT) and will take place for two hours and users can register at this link. The webinar will be moderated by Adrian Pasciuta, Customer Experience Management Technical Director at Vitria.

Vitria explained that Operational Intelligence (OI) is a new type of real-time, dynamic business analytics that is capable of offering visibility and insight into business operations, enabling decision-makers to respond to changing business conditions, in real-time. User can realize higher customer satisfaction levels, reduced operating costs, and increased revenues. The company’s Operational Intelligence solutions integrate existing technologies with new analytical tools to enable business managers and executives to keep up-to-date with the speed of business and improve their customers' end-to-end experiences.

Ventana claimed that its unparalleled insights and best practices guidance are based on its rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide.

Richard Snow leads Ventana Research’s Customer and Contact Center Management research practice, which is dedicated to helping organizations improve the efficiency and effectiveness of managing their customers, throughout their lifetime and across all touch points, including the contact center. He is said to have vast expertise in offering customer care and billing solutions for communications service providers, and several multi-channel contact centers for organizations in both the public and private sectors.

Snow will present to webinar attendees with methods to enhance delivery of services through blending real-time customer data and network data to gain insight into the total customer experience and fixing problems even before the customer get to know about it.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Rich Steeves

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