C3 Opens New Customer Contact Center in Guatemala City

By Shamila Janakiraman
TMCnet Contributor

CustomerContactChannels, or C3 (News - Alert), specializing in customer management solutions, has opened a customer contact center in Guatemala City, Guatemala.

C3 promotes all client brands by serving its customers well during each contact enhancing customer retention.

This new center is expected to serve the needs of a vast client base. This facility will be handling inbound customer service and reservation calls originating from the United States and other parts of Latin America. Contact center executives will take calls in both English and Spanish.

The first project involves attending calls for making reservations and customer service for a major U.S. based airline, as well as tending to customer service matters for a client in the travel industry.

C3 offers BPO services including sales, service, performance optimization, reputation management and complete customer interaction management via traditional, Web and emerging communication channels.

“Guatemala has become an ideal location for the types of services we provide,” said C3 president and chief operating officer Rick Ferry. “Guatemala City has a highly-skilled, multi-lingual workforce that is already well-trained in handling inbound customer calls, so the learning curve is shorter. Their Spanish and English are excellent and they closely identify with U.S. culture compared with other locations.”

“Guatemala also offers state-of-the-art technology and a solid telecommunications infrastructure,” Ferry added. “This, along with our industry-pioneering corporate culture, gives us a great opportunity to perform at a very high level for our clients.”

According to C3 sources, Guatemala serves as a good connection point for its Fortune 500 client base. Locations with similar facilities of C3 are in Idaho, Utah, Arizona, Texas and Oklahoma in the United States; Fort Bonifacio and Manila in The Philippines; Sofia, Bulgaria; Glasgow, Scotland; Dalian, China, and Mumbai in India. C3 delivers optimized customer contact management services for large- and medium-sized corporations in the healthcare and financial services, telecommunications, energy and utilities, media, hospitality and leisure, and government services industries.

A recent TMCnet report reveals that C3 has plans to add 2,000 new jobs by opening up new call centers in Tucson, Arizona and Waco, Texas, plus expanding existing facilities in Salt Lake City and Twin (News - Alert) Falls, Idaho.

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