Epicor Unveils New CRM Offering

By Raju Shanbhag
TMCnet Contributor

In a fiercely competitive world, customer engagement has become absolutely necessary for companies. Customer engagement helps companies attract new customers and retain existing customers. Companies can engage in customer management in various ways.

Helping companies to engage customers more, Epicor Software (News - Alert) Corporation has introduced Epicor Retail CRM 7.0. According to the company, this new CRM tool helps companies simplify customer relationship management activities and engage customers better than ever before.

Epicor Retail CRM 7.0 gathers customer data and then designs loyalty programs to attract and retain customers. The customer data will help the users create specific loyalty programs that will be more appealing to customers.

Epicor Retail CRM 7.0 takes out the manual process in loyalty programming by automating the whole function. This not only takes out human error, but it also reduces times taken to create new loyalty programs.

The Customer relationship management (CRM) solutions provided by Epicor offer a 360 degree view of companies’ relationships with their customers. Epicor CRM solutions make information about the customer available to everyone within the company.

“From a new user interface built on an Epicor Retail SOA foundation to an overall more modern look, feel and robust new functionality on all levels, Epicor Retail CRM 7.0 will truly transform how retailers work with and consider all things CRM," said Dave Burton, product director CRM and services, Epicor. "Multi-division capabilities open up a whole new world of possibilities to many retailers who currently operate without a holistic view of customers across their brand family.”

Recently, the company announced a multi-year strategic plan to gain more customers and to get a better market share. The company already tops the chart in the sale of point of sale (POS) software.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.