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CRM Mobile Brand Announced by Maximizer
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CRM Mobile Brand Announced by Maximizer

August 18, 2008
By David Sims
TMCnet Contributing Editor

Maximizer Software has announced its new mobile CRM brand - Maximizer Mobile CRM. To date, more than 1,600 companies worldwide have adopted Maximizer's mobile CRM products, in the eyes of Maximizer officials, "proving the demand in the market for mobile sales and service products for small and medium-sized businesses."

"The new Maximizer Mobile CRM brand underlines our corporate focus in the growing mobile marketplace," said John Caputo, president, Maximizer Software, adding that "we will continue to develop our mobile CRM products."
Encompassing all of Maximizer's mobile CRM products, the new Maximizer Mobile CRM offers MaxMobile for BlackBerry (News - Alert) or Windows Mobile devices, where data is stored on the device and synchronized with Maximizer CRM in the office.
There's MaxLink for Palm devices, where data is synchronized between Palm OS device modules and data in Maximizer CRM modules, and Wireless Web Access, offering online, real-time access to Maximizer CRM data through the mobile device's wireless Web browser.
Earlier this month, Maximizer Certified Business Partner and Customer Relationship Management specialist, CRM4Business, "joined forces with VIP Technologies," which sells telephony products, to supply bundled CRM and telephone systems.
Company officials expect it to appeal in particular to organizations running outbound and inbound telesales operations.
"From as little as seven pounds per day, customers will be able to implement a new, fully integrated Maximizer CRM and phone product," which "saves on call time and ensures notes and forward schedules are completed," company officials say.
Outbound calls are generated hands-free from within Maximizer software, which initiates automated workflow for note taking and next actions, while inbound calls automatically retrieve and forward the relevant company/contact details. This is a must for any volume of telephone sales activity as it streamlines the process and is more efficient compared to separate functionality of CRM and phone systems alone.
James Bogue, Managing Director of CRM4Business, calls the deal a "logical step for our customers," as "linking telephone and CRM products together means real time savings with efficient telephone sales activity."
Often a new or upgraded CRM system goes hand in hand with investment in a new phone system, Bogue says.
In June, Barloworld Equipment implemented the Maximizer CRM product to manage its clients and increase the efficiency of its marketing campaigns.

"Barloworld has been a client of ours for some time, but operated in a segregated technology environment," says Mark Annett, national sales manager at Maximizer business partner and CRM specialist Camsoft Solutions.

David Sims is a contributing editor for TMCnet. To read more of David�s articles, please visit his columnist page. He also blogs for TMCnet here.

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