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Innovation and Customer Service Goes Hand-in-Hand
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Innovation and Customer Service Goes Hand-in-Hand

July 30, 2014
By Mini Swamy
TMCnet Contributor

Ever thought of linking customer service with innovation? Well AccessDirect, the provider of cloud phone systems and BetterVoice, a mobile PBX (News - Alert) platform, share a belief that ‘innovative technology solutions and age-old customer service goes hand-in-hand. A partnership, they thought, would be the best way to bring this to focus.

AccessDirect has been offering the most affordable small business plans in the industry and was keen to offer an advanced suite of telephone system features that catered to small businesses’ budgets, while BetterVoice saw a gap in mobile voicemail customization for professional users.

"We offer a technology, but it has always been important to us maintain the human aspect of business as well. BetterVoice's emphasis on both innovation and customer service was a huge selling point," says John Kinskey, founder and president of AccessDirect.

AccessDirect can seamlessly add SMS text and CRM integration into its product suite of answering and routing solutions for phone, email and fax. Its virtual PBX systems can seamlessly integrate with existing mobile devices or desk phones, while BetterVoice allows users to create a phone system that can be customized to suit their needs.

Together, they appear to satisfy today's entrepreneurial demand for intuitive, instant, automated communication; small businesses will never miss an important call and answering is streamlined across all devices. 

"We're seeing a shift in how to provide best customer service to our clients -- for years that meant doing everything over the phone, but today the ability to quickly navigate the process online is more appealing to many new start-ups,” observed Kinskey.

The benefits of the partnership are many: phone systems can be scaled to match growth, advanced telephone features are available for a song, there are no set-up charges, no new hardware or software is required, full SIP support, and a totally new and better experience.

In a tech-focused industry that is gravitating to a new order in communication, the onus is clearly on affordability and enhancing customer service. Small businesses, are you listening? 

Edited by Adam Brandt

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