CPM Marketing Group, Inc
., a major player for healthcare customer relationship management (CRM) and strategic marketing solutions, has opened its call center in Madison, Wis., to support the launch of its in-bound and out-bound call marketing services for hospitals and health systems.
In a release, CPM officials said the call center, which is supported by a full-time staff and enabled by LVM Systems’ contact management software, adds to the list of promotional vehicles for which the company provides end-to-end marketing communications services, including: print, web and e-mail.
In addition CPM has made operational its first call center customer, Northeast Health System, an integrated healthcare system comprised of a network of hospitals, behavioral health, senior health and human service affiliates in Beverly, Mass.
“When we heard that CPM was opening a call center to produce more targeted, personalized phone communication for hospitals, we had to sign on,” said Donna Coskren, marketing operations manager for Northeast Health System, in a statement.
Coskren said that CPM’s call center is the only one the health system found that can actually promote hospitals’ most appropriate services for individual callers to help improve their health.
“Having this ability to communicate at a granular level is invaluable for our relationship building and service line promotion,” he said.
John Hallick, president and CEO of CPM Marketing Group said that At CPM, the company’s goal is to help hospitals optimally communicate with their patient and prospect population to increase customer engagement and improve the bottom line.
“With the opening of our progressive call center, we can now offer our clients yet another way to present a consistent message across multiple communication channels and maximize the value of every customer contact by providing up-selling and cross-selling opportunities that are relevant to individual callers,” said Hallick.