In order to optimize revenue from new Web 2.0 and wireless 3G and 4G applications, telecom service providers need to better understand communication patterns and subscriber behavior.
To this end, suppliers like Volubill are looking at ways to enhance their offerings with information such as connection times and the services used. Based on this real-time network intelligence, their telco customers can optimize services and customer experience.
And this results in the holy grail: higher revenue per user and lower churn.
Volubill sells charging, policy management and control applications for fixed and mobile service providers to help operators manage bandwidth. The company's CHARGE-IT suite delivers on-the-network convergent charging and control for data services such as VoIP, broadband, content and messaging, over any access technology including 3G, EDGE, IMS, fixed, Wi-Fi and WiMAX (News - Alert).
Volubill’s core expertise is to build complete tools for charging, policy and control. So the company decided to source network intelligence gathering technology from Qosmos (News - Alert) in order to handle specific Web applications such as Instant Messaging and Skype.
This, they hoped, would enhance their offerings with even greater real-time traffic visibility.
Qosmos ixEngine (News - Alert) complements Volubill’s CHARGE-IT suite, Volubill officials say, "with additional real-time detection of detailed data as it transits a telecom operator’s network." This visibility at network, service, application, device and user levels, they explain, "strengthens Volubill’s application and allows our customers to optimize charging schemes and create greater subscriber value by charging subscribers for the services they actually use."
The Qosmos ixEngine helps out by providing pre-developed, customizable, and reusable Network Intelligence building blocks integrated into Volubill’s CHARGE-IT suite. This lets Volubill add Network Intelligence features in their product.
A couple months ago TMC (News - Alert) had the news that Network Norway selected Volubill's standards-based PCRF product Control-IT to comply with the European Union's new Bill Shock data roaming regulations.
"Volubill's product will be integrated with Network Norway's existing network environment based on Cisco (News - Alert) GGSN and CSG2 technology," Network Norway officials said.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Erin Monda