Geocaching, a real-world game in which players search for “hidden treasure” using GPS coordinates, has challenged its fans to locate and announce the featured performers at UTOPiAfest, scheduled to be held this year in October.
“UTOPiAfest offers a true alternative to the large, multiple stage music festivals that often favor quantity over a quality audience experience,” said Travis Sutherland, who in 2009 originated the event on his family's 1,000-acre ranch in Utopia, Texas.
Sutherland said that they looked for a fun and unique way to announce the event’s amazing third-year roster, and “geocaching attracts adventurous people who love the outdoors.”
Fans get the opportunity to reveal one of the 13 featured bands on UTOPiAfest’s Facebook page. Moreover, participants who discover the geocached bottles concealed around Austin and central Texas receive complimentary passes to the festival.
For the hidden containers, coordinates may be found at Utopiafest’s Web site as well as at the UTOPiAfest Facebook (News - Alert) page. Officials working on the event said that each bottle contains instructions for how winners may claim their prize.
Prior to the official release of their GPS coordinates, several containers have already been discovered. Three “early bird” winners announced on Facebook that Austin artists Suzanna Choffel and the Wheeler Brothers, along with Japanese punk band Peelander-Z, are part of the UTOPiAfest lineup.
Last month, Timberland and Geocaching launched a location-based event called “the Trail of Heroes” in Europe. The series of events was launched in Paris, Brussels, Madrid, London, Milan and Berlin in May. The aim of this high-tech outdoor treasure hunt is to encourage people to rediscover the environmental treasures hidden in these great cities by harnessing every day technology in their search for geocaches, rewards and fun.
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Edited by Jennifer Russell