Although brick-and-mortar and online stores are separate entities, increasingly retailers are using technology to combine both resources to engage their customers on a more personal level and increase revenue. Virtually every major outlet now implements an in-store Wi-Fi service that lets the customer know of every sale, special, promotion and future event. Whether the store is a national outlet with hundreds of branches or a small enterprise with few outlets, in store Wi-Fi technology can be integrated with other business solutions to improve overall performance.
Gilat Satellite Networks (News - Alert) Ltd., a global provider of satellite networking technology, solutions and services, announced that its wholly owned subsidiary Spacenet Inc., which offers managed network and data security services, has introduced an enhanced Wi-Fi solutions suite with an integrated approach to Wi-Fi throughout the store and across the enterprise.
The centralized approach Spacenet has taken allows retailers to choose the type of service they can implement based on their retail environment. This flexible platform is ideal because it allows administrators to use the data analytics tool the suite provides and device a targeted solution for addressing customer needs immediately throughout the enterprise.
Once the retailer chooses this tiered Wi-Fi solution, Spacenet provides basic planning, installation, maintenance, security services and comprehensive management to ensure the system performs as designed.
When the system is in place, consumers will have a Wi-Fi platform that is secure above all else and provides fast, reliable, and accessible service throughout every store. Each system gives customers an enhanced Guest Wi-Fi experience that can be uniform across all stores.
"Analysts estimate that Wi-Fi will account for nearly half of total network access by 2015 so it's crucial that retailers develop an integrated and secure Wi-Fi strategy Wi-Fi helps retailers run stores more efficiently and with greater flexibility. Today consumers expect Wi-Fi access and look to retailers to empower their mobile devices to help them make easier and smarter purchases," said Spacenet CEO Glenn Katz (News - Alert).
The Spacenet tiered Wi-Fi services is available at different levels for small, medium and large enterprises:
- Spacenet Rogue Wi-Fi Detection Services – in order to meet PCI (News - Alert) compliance, this service provides the tools and techniques to detect and report rogue Wi-Fi devices on the network.
- Spacenet Wi-Fi Professional Services – after a heat map detailing optimal coverage throughout the store is created, the system is installed ensuring enhanced coverage, secure access and better Wi-Fi experience for the customer. The on-site installation also includes configuration management and ongoing monitoring service.
- Spacenet Wi-Fi Premium Services – this service includes the Rogue Wi-Fi features as well as deployment pre-planning, monitoring of surrounding access points, trouble alerts and PCI Reporting.
- Spacenet's Data Analytics Package – this optional tool gives retailers a data analytics package that is essential in today's market environment. It monitors inside and outside traffic levels (opportunity), engagement, bounce rate, loyalty and other data points that can be used to improve overall service by looking at actual data.
This technology is no longer a luxury or a gimmick to attract customers, the data collected with in store Wi-Fi system can be used to target consumers with a more personalized service for their online and brick-and-mortar shopping experience.
Spacenet Inc. was established in 1981, and has managed and implemented communications networks for more than 160,000 locations for Fortune 500 companies, governments and other organizations in the U.S.
Gilat Satellite Networks Ltd. has been providing products and services for satellite-based broadband communications, high-performance satellite ground segment equipment and VSATs, mobile SOTM (Satellite-on-the-Move) solutions, low-profile antennas, next generation solid-state power amplifiers and modems for the past 25 years. The company's products and services are deployed in 85 countries around the world.